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Concept of Foreign Expansion Project.
Elements of marketing environnement in international business.
Strategies of expansion on foreign markets: classification of strategies and tools of marketing-mix. Introduction to marketing research.
- Strategies of expansion on foreign markets: classification of strategies and tools of marketing-mix. Introduction to marketing research - continued
- Marketing research.
- Discussion about requirements related to internet questionnaires to be elaborated by groups of students to collect primary data and about working on secondary data from Passport (Euromonitor) database.
- Checking and correcting internet questionnaires elaborated by groups of students.
- Checking and correcting internet questionnaires elaborated by groups of students.
- Checking and correcting internet questionnaires elaborated by groups of students.
- Cultural aspects of expansion on foreign markets.
- Examples of expansion on foreigna markets - case study.
- Examples of expansion on foreigna markets - case study.
- Successful and unsuccessful examples of expansion on foreign markets ? mini-case studies prepared and presented by students.
- Introduction to analysis of data collected by students with programme SPSS.
- Pre-presentations of two final raports.
- Presentation of final reports and recommendations (based on primary and secondary data).
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