Foreign (Market) Expansion Project

Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) preferably in co-operation with enterprises or based on projects previously proposed by enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.

During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company.

Wiedza:

Knowledge concerning:

1. elements of marketing environment on foreign markets

Knowledge concerning:

2. elements of expansion strategies on foreign markets

Knowledge concerning:

3. research to be conducted before entering foreign markets

Umiejętności:

Students acquire skills concerning:

1. using theoretical knowledge at work on the project

Students acquire skills concerning:

2. using basic techniques of data collection and analysis

Students acquire skills concerning:

3. accomplishing research tasks

Students acquire skills concerning:

4. drawing conclusions and making recommendations based on results of conducted research

Kompetencje społeczne:

Skills how to distribute tasks among members of the group (4 - 7 people)

Skills how to work in a small group or in a group (4 - 7 people)