Foreign (Market) Expansion Project
Informacje ogólne
Kod przedmiotu: | 132761-D |
Kod Erasmus / ISCED: |
04.0
|
Nazwa przedmiotu: | Foreign (Market) Expansion Project |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Courses for GBI - bachelors Courses for GLO - bachelors Elective courses for GBI - bachelors Elective courses for GLO - bachelors Elective courses for IE - bachelors Przedmioty kierunkowe do wyboru SLLD-GBI Przedmioty kierunkowe do wyboru SLLD-GLO |
Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: Knowledge concerning: 1. elements of marketing environment on foreign markets Knowledge concerning: 2. elements of expansion strategies on foreign markets Knowledge concerning: 3. research to be conducted before entering foreign markets Umiejętności: Students acquire skills concerning: 1. using theoretical knowledge at work on the project Students acquire skills concerning: 2. using basic techniques of data collection and analysis Students acquire skills concerning: 3. accomplishing research tasks Students acquire skills concerning: 4. drawing conclusions and making recommendations based on results of conducted research Kompetencje społeczne: Skills how to distribute tasks among members of the group (4 - 7 people) Skills how to work in a small group or in a group (4 - 7 people) |
Zajęcia w cyklu "Preferencje - Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Zajęcia prowadzącego
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Michał Schwabe, Tomasz Sikora | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Zajęcia prowadzącego - Ocena |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) preferably in co-operation with enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. |
|
Pełny opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) optionally in co-operation with enterprises or based on projects previously proposed by enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company. |
|
Literatura: |
Literatura podstawowa: 1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009; 2. Roger J. Best, Market-based Management, Pearson, 2004; 3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011; 4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, latest edition. Literatura uzupełniająca: Literatura uzupełniająca podawana jest na zajęciach. |
|
Uwagi: |
Kryteria oceniania: inne: 20.00% prezentacje indywidualne lub grupowe: 80.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT ŚR CZ KON
PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Michał Schwabe | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) preferably in co-operation with enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. |
|
Pełny opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) optionally in co-operation with enterprises or based on projects previously proposed by enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company. |
|
Literatura: |
Literatura podstawowa: 1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009; 2. Roger J. Best, Market-based Management, Pearson, 2004; 3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011; 4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, latest edition. Literatura uzupełniająca: Literatura uzupełniająca podawana jest na zajęciach. |
|
Uwagi: |
Kryteria oceniania: inne: 20.00% prezentacje indywidualne lub grupowe: 80.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR CZ KON
PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Dariusz Mongiało, Michał Schwabe | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) preferably in co-operation with enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. |
|
Pełny opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) optionally in co-operation with enterprises or based on projects previously proposed by enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company. |
|
Literatura: |
Literatura podstawowa: 1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009; 2. Roger J. Best, Market-based Management, Pearson, 2004; 3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011; 4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, latest edition. Literatura uzupełniająca: Literatura uzupełniająca podawana jest na zajęciach. |
|
Uwagi: |
Kryteria oceniania: inne: 20.00% prezentacje indywidualne lub grupowe: 80.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR CZ KON
PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Michał Schwabe | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) preferably in co-operation with enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. |
|
Pełny opis: |
Foreign Expansion Project consists in solving by students management-related problems (mainly in the domain of strategy and marketing) optionally in co-operation with enterprises or based on projects previously proposed by enterprises. Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and/or quantitative research. During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company. |
|
Literatura: |
Literatura podstawowa: 1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009; 2. Roger J. Best, Market-based Management, Pearson, 2004; 3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011; 4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, latest edition. Literatura uzupełniająca: Literatura uzupełniająca podawana jest na zajęciach. |
|
Uwagi: |
Kryteria oceniania: inne: 20.00% prezentacje indywidualne lub grupowe: 80.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.