Competitive Strategies (e-learning)

Wiedza:

1. Students know methodology of analysis and strategic planning at the industry level.

2. They distinguish competitive strategy form business model.

3. They understand relationship between environmental turbulences and firm's situation, risk resulted from environmental turbulences and the need of strategic planning.

4. They know methods and procedures of industry analysis.

5. They know methods and procedures of macro-environmental analysis and prognosis.

6. They know methods and procedures of a firm's potential.

Umiejętności:

1. Students make segmentation of an enterprise and distinguish industry sectors in its activities.

2. They analyze and assess industry attractiveness.

3. They analyze a macro-environment. Connects macro-environmental changes with industry attractiveness and a firm's situation.

4. They are able to implement several methods of turbulence prognosis in an environment.

5. They use several methods of strategic firm potential analysis.

6. They compare competitive potentials of different enterprises.

Kompetencje społeczne:

1. The student improves its command of English when reading literature and texts from Internet.

2. The student familiarizes himself or herself with data basis on industries and companies.

3. The student learns about outstanding managers, consultants and authors of books in strategic management.

4. The student is able to prepare a case study concerning a company on the basis of materials gathered on his or her own.

5. The student individually gathers information about industries, sectors and companies using it for analysis and crafting strategy.