Marketing Research
Informacje ogólne
Kod przedmiotu: | 120111-D |
Kod Erasmus / ISCED: |
04.7
|
Nazwa przedmiotu: | Marketing Research |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Courses for MAN - bachelors Major courses for MAN - bachelors Przedmioty obowiązkowe na programie SLLD-ZAR |
Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: 1. The student knows principles of planning marketing research 2. The student knows methods of conducting marketing research 3. The student understands how to analyse data from marketing research Umiejętności: 1. The student is able to plan a marketing research project. 2. The student is able to practically implement selected methods of marketing research. 3. The student is capable to outsource research task to an outside research agency. 4. The student is competent at monitoring and controlling the work of a hired research agency. Kompetencje społeczne: 1. The student understands ethical problems in marketing research. 2. The student is able to productively cooperate on team projects (e.g. developing research designs and questionnaires). |
Zajęcia w cyklu "Preferencje - Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Zajęcia prowadzącego
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Wojciech Trzebiński, Piotr Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Zajęcia prowadzącego - Ocena |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Ćwiczenia, 14 godzin
Wykład, 16 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The overall aims of the course in Marketing Research is to teach how to develop a proper conceptual framework for a study, select the right research design and employ common research techniques, in particular focus group interviews and cross-sectional surveys. The contents do not include advanced statistical analysis, which is beyond the scope of the elementary course in Marketing Research, but familiarity with the basics of statistics will be helpful in gaining a deeper understanding of some of the discussed topics. Since Marketing Research is building upon the theory and practice of marketing it is recommended that students are familiar with principles, tools and strategies of marketing. |
|
Pełny opis: |
The course aims to present the role, functions, principles and methods of contemporary marketing research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Out of all the stages in the marketing research process, special attention will be given to the phase of planning and designing an effective and efficient research study. |
|
Literatura: |
Literatura podstawowa: N. Malhotra, Marketing Research: An Applied Orientation, Prentice Hall, 6th edition, 2010; Literatura uzupełniająca: Zaborek P., Elements of Marketing Research, Warsaw School of Economics Press, 2016. Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2018. |
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Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% referaty/eseje: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT ŚR CZ PT CW
WYK
|
Typ zajęć: |
Ćwiczenia, 14 godzin
Wykład, 16 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Piotr Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The overall aims of the course in Marketing Research is to teach how to develop a proper conceptual framework for a study, select the right research design and employ common research techniques, in particular focus group interviews and cross-sectional surveys. The contents do not include advanced statistical analysis, which is beyond the scope of the elementary course in Marketing Research, but familiarity with the basics of statistics will be helpful in gaining a deeper understanding of some of the discussed topics. Since Marketing Research is building upon the theory and practice of marketing it is recommended that students are familiar with principles, tools and strategies of marketing. |
|
Pełny opis: |
The course aims to present the role, functions, principles and methods of contemporary marketing research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Out of all the stages in the marketing research process, special attention will be given to the phase of planning and designing an effective and efficient research study. |
|
Literatura: |
Literatura podstawowa: N. Malhotra, Marketing Research: An Applied Orientation, Prentice Hall, 6th edition, 2010; Literatura uzupełniająca: Zaborek P., Elements of Marketing Research, Warsaw School of Economics Press, 2016. Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2018. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% referaty/eseje: 50.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR CW
WYK
CZ PT |
Typ zajęć: |
Ćwiczenia, 14 godzin
Wykład, 16 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Piotr Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The overall aims of the course in Marketing Research is to teach how to develop a proper conceptual framework for a study, select the right research design and employ common research techniques, in particular focus group interviews and cross-sectional surveys. The contents do not include advanced statistical analysis, which is beyond the scope of the elementary course in Marketing Research, but familiarity with the basics of statistics will be helpful in gaining a deeper understanding of some of the discussed topics. Since Marketing Research is building upon the theory and practice of marketing it is recommended that students are familiar with principles, tools and strategies of marketing. |
|
Pełny opis: |
The course aims to present the role, functions, principles and methods of contemporary marketing research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Out of all the stages in the marketing research process, special attention will be given to the phase of planning and designing an effective and efficient research study. |
|
Literatura: |
Literatura podstawowa: N. Malhotra, Marketing Research: An Applied Orientation, Prentice Hall, 6th edition, 2010; Literatura uzupełniająca: Zaborek P., Elements of Marketing Research, Warsaw School of Economics Press, 2016. Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2018. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% referaty/eseje: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR CZ CW
WYK
CW
PT |
Typ zajęć: |
Ćwiczenia, 14 godzin
Wykład, 16 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Wojciech Trzebiński | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The overall aims of the course in Marketing Research is to teach how to develop a proper conceptual framework for a study, select the right research design and employ common research techniques, in particular focus group interviews and cross-sectional surveys. The contents do not include advanced statistical analysis, which is beyond the scope of the elementary course in Marketing Research, but familiarity with the basics of statistics will be helpful in gaining a deeper understanding of some of the discussed topics. Since Marketing Research is building upon the theory and practice of marketing it is recommended that students are familiar with principles, tools and strategies of marketing. |
|
Pełny opis: |
The course aims to present the role, functions, principles and methods of contemporary marketing research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Out of all the stages in the marketing research process, special attention will be given to the phase of planning and designing an effective and efficient research study. |
|
Literatura: |
Literatura podstawowa: N. Malhotra, Marketing Research: An Applied Orientation, Prentice Hall, 6th edition, 2010; Literatura uzupełniająca: Zaborek P., Elements of Marketing Research, Warsaw School of Economics Press, 2016. Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2018. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% referaty/eseje: 50.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.