Cultural Tourism 232391-S
Wykład (WYK) Semestr letni 2023/24

1. Key terms and definitions: culture, cultural heritage, creative economy

- variety of aspects and definitions of culture

- global diversity of the phenomenon of culture

- cultural heritage: definitions, current discourse

- culture and politics, protection of cultural assets

- cultural and creative industries: basic information and data

2. Key terms and definitions: tourism

- international and domestic tourism markets

- characteristics of the tourism product

- cultural tourism: definitions, current discourse

- creative tourism / experiential tourism

- theory of mobilities and cultural tourism

3. History of cultural tourism

- antique roots of cultural tourism

- traveller needs and services throughout centuries

- the tourist and the traveller

4. Contemporary forms of cultural tourism

- museum, heritage, culinary, sports, event, religious, literary, military tourism etc.

- characteristics of cultural tourism participants

5. Cultural tourism destinations: key features and issues

- key characteristics of cultural tourism destinations

- thematic cultural trails

- city breaks / urban tourism

- impact of cultural tourism on the economy of its destinations

- the role of the UNESCO World Heritage List and the current debate

6. Value of the cultural tourism market: an estimation

- cultural tourism as a product category

- value of cultural assets: categories, assessment methods

- cultural tourism and the tourism industry

7. The relationship between tourism and culture: critical analysis

- characteristics of the relationship between tourism and culture

- cultural assets as tourism attractions

- the role of tourism in financing culture: opportunities and threats - summary

8. International organisations in cultural tourism

- introduction: the international community

- the role of NGOs in protection and care of cultural assets

- UNESCO, ICOMOS, regional and sector-specific organisations important for cultural tourism

9. Cultural tourism and sustainable development

- the theory of sustainable development

- the key threats and challenges

- impact of tourism on local traditions and cultures

- cultural tourism and the Sustainable Development Goals

10. Cultural policy in Poland and the World

- protection of cultural assets

- cultural education

- cultural tourism and historical policy

11. Commercialisation of culture and its consequences

- cultural management, culture as a product

- interpretation of cultural assets for the purpose of tourism: opportunities and threats

- authenticity

- post-colonialism, identity

12. IT and new technologies in cultural tourism

- digital technologies in interpretation of heritage

- Virtual Reality & Augmented Reality

- social media in cultural tourism

13. Globalisation: opportunities and threats for cultural tourism

- right to tourism

- barriers for cultural tourism development

- Macdonaldisation of culture

14. Latest trends, data and development forecasts

- overtourism

- urbanisation

- intergenerational change

- other current trends