Services Management on International Market
Informacje ogólne
Kod przedmiotu: | 235231-D |
Kod Erasmus / ISCED: |
04.0
|
Nazwa przedmiotu: | Services Management on International Market |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Elective courses for GLO - masters Przedmioty kierunkowe do wyboru SMMD-GBI |
Punkty ECTS i inne: |
4.50 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: After completing the course students: 1. know services' attributes and understand their influence on service organizations' management and marketing 2. know instruments influencing competitive position of service organizations 3. are aware of national/regional environment dependence of services. Umiejętności: After completing the course students: 1. are able to study business opportunities on international service markets 2. are able to design a new international service venture 3. are able to study customers' service quality perception. Kompetencje społeczne: After completing the course students: 1. improve their understanding of sharing knowledge and ability to work in teams 2. appreciate intercultural aspects of services internationalization |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR KON
CZ PT |
Typ zajęć: |
Konwersatorium, 45 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Elżbieta Wąsowicz-Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Service sector, the biggest one in terms of employment and GDP in the developed economies and worldwide deserves a place in managerial education. The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Pełny opis: |
The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Literatura: |
Literatura podstawowa: R. Normann, Service Management, Strategy and Leadership in Service Business, Wiley, Chichester, 2002; Ch. Lovelock, J. Wirtz, Services Marketing, People, Technology, Strategy, Global Edition,, Pearson, 2011. Literatura uzupełniająca: P. Mudie, A. Pirre, Services Marketing Management, Third edition, Elsevier, 2006; R.P. Fisk, S.J. Grove, J. John, Interactive Service Marketing, Houghton Miffin Company, 2008; Design Thinking. Integrating Innovation, Customer Experience, and Brand Value, T. Lockwood (ed.), Allworth Press, 2009. 4. D. Hesmondhalgh, The Cultural Industries, Sage, 2013. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% inne: 10.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN KON
WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 45 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Magda Górska-Grginović, Elżbieta Wąsowicz-Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Service sector, the biggest one in terms of employment and GDP in the developed economies and worldwide deserves a place in managerial education. The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Pełny opis: |
The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Literatura: |
Literatura podstawowa: R. Normann, Service Management, Strategy and Leadership in Service Business, Wiley, Chichester, 2002; Ch. Lovelock, J. Wirtz, Services Marketing, People, Technology, Strategy, Global Edition,, Pearson, 2011. Literatura uzupełniająca: P. Mudie, A. Pirre, Services Marketing Management, Third edition, Elsevier, 2006; R.P. Fisk, S.J. Grove, J. John, Interactive Service Marketing, Houghton Miffin Company, 2008; Design Thinking. Integrating Innovation, Customer Experience, and Brand Value, T. Lockwood (ed.), Allworth Press, 2009. 4. D. Hesmondhalgh, The Cultural Industries, Sage, 2013. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% inne: 10.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR KON
CZ PT |
Typ zajęć: |
Konwersatorium, 45 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Magda Górska-Grginović, Elżbieta Wąsowicz-Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Service sector, the biggest one in terms of employment and GDP in the developed economies and worldwide deserves a place in managerial education. The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Pełny opis: |
The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Literatura: |
Literatura podstawowa: R. Normann, Service Management, Strategy and Leadership in Service Business, Wiley, Chichester, 2002; Ch. Lovelock, J. Wirtz, Services Marketing, People, Technology, Strategy, Global Edition,, Pearson, 2011. Literatura uzupełniająca: P. Mudie, A. Pirre, Services Marketing Management, Third edition, Elsevier, 2006; R.P. Fisk, S.J. Grove, J. John, Interactive Service Marketing, Houghton Miffin Company, 2008; Design Thinking. Integrating Innovation, Customer Experience, and Brand Value, T. Lockwood (ed.), Allworth Press, 2009. 4. D. Hesmondhalgh, The Cultural Industries, Sage, 2013. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% inne: 10.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN KON
WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 45 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Magda Górska-Grginović, Elżbieta Wąsowicz-Zaborek | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Service sector, the biggest one in terms of employment and GDP in the developed economies and worldwide deserves a place in managerial education. The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Pełny opis: |
The course is aimed at presenting and discussing the major challenges facing service companies' managers, specifically those offering services to international customers. Some of these challenges are universal for all service organizations, while many others are branch and country/region specific. |
|
Literatura: |
Literatura podstawowa: R. Normann, Service Management, Strategy and Leadership in Service Business, Wiley, Chichester, 2002; Ch. Lovelock, J. Wirtz, Services Marketing, People, Technology, Strategy, Global Edition,, Pearson, 2011. Literatura uzupełniająca: P. Mudie, A. Pirre, Services Marketing Management, Third edition, Elsevier, 2006; R.P. Fisk, S.J. Grove, J. John, Interactive Service Marketing, Houghton Miffin Company, 2008; Design Thinking. Integrating Innovation, Customer Experience, and Brand Value, T. Lockwood (ed.), Allworth Press, 2009. 4. D. Hesmondhalgh, The Cultural Industries, Sage, 2013. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% inne: 10.00% projekty: 50.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.