Szkoła Główna Handlowa w Warszawie - Centralny System Uwierzytelniania
Strona główna

Business Project (CEMS)

Informacje ogólne

Kod przedmiotu: 234271-D
Kod Erasmus / ISCED: 04.0 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0410) Biznes i administracja Kod ISCED - Międzynarodowa Standardowa Klasyfikacja Kształcenia (International Standard Classification of Education) została opracowana przez UNESCO.
Nazwa przedmiotu: Business Project (CEMS)
Jednostka: Szkoła Główna Handlowa w Warszawie
Grupy: Przedmioty wyłączone z badania kolizji
Punkty ECTS i inne: 15.00 (zmienne w czasie) Podstawowe informacje o zasadach przyporządkowania punktów ECTS:
  • roczny wymiar godzinowy nakładu pracy studenta konieczny do osiągnięcia zakładanych efektów uczenia się dla danego etapu studiów wynosi 1500-1800 h, co odpowiada 60 ECTS;
  • tygodniowy wymiar godzinowy nakładu pracy studenta wynosi 45 h;
  • 1 punkt ECTS odpowiada 25-30 godzinom pracy studenta potrzebnej do osiągnięcia zakładanych efektów uczenia się;
  • tygodniowy nakład pracy studenta konieczny do osiągnięcia zakładanych efektów uczenia się pozwala uzyskać 1,5 ECTS;
  • nakład pracy potrzebny do zaliczenia przedmiotu, któremu przypisano 3 ECTS, stanowi 10% semestralnego obciążenia studenta.
zobacz reguły punktacji
Język prowadzenia: angielski
Efekty uczenia się:

Wiedza:

Knowledge concerning:

1. elements of marketing environment on foreign markets

Knowledge concerning:

2. elements of expansion strategies on foreign markets

Knowledge concerning:

3. research to be conducted before entering foreign markets

Umiejętności:

Students acquire skills concerning:

1. using theoretical knowledge at work on the project

Students acquire skills concerning:

2. using basic techniques of data collection and analysis

Students acquire skills concerning:

3. accomplishing research tasks

Students acquire skills concerning:

4. drawing conclusions and making recommendations based on results of conducted research

Kompetencje społeczne:

Skills how to distribute tasks among members of the group (4 - 7 people)

Skills how to work in a small group or in a group (4 - 7 people)

Zajęcia w cyklu "Semestr letni 2025/26" (jeszcze nie rozpoczęty)

Okres: 2026-02-21 - 2026-09-30

Wybrany podział planu:
Przejdź do planu
Typ zajęć:
Konwersatorium, 15 godzin więcej informacji
Praktyka, 85 godzin więcej informacji
Koordynatorzy: (brak danych)
Prowadzący grup: Tomasz Sikora
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Ocena
Konwersatorium - Ocena
Skrócony opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.
Pełny opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.

During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company.
Literatura:

Literatura podstawowa:

1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009 (or more recent edition);

2. Roger J. Best, Market-based Management, Pearson, 2004 (or more recent edition);

3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011 (or more recent edition);

4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, 2003 (or more recent edition).

Literatura uzupełniająca:

Supplementary books and articles to be read by students are given during lectures and are adapted to specificity of a given Business Project.
Uwagi:

Evaluation criteria

Other (short self and peer review consisting in evaluating one's own and peers contribution to the project): 20.00%

Projects (presentations of results of a group work on a project): 80.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 50%

Detailed passing conditions:

Not sending a short self and peer review (and a reflection paper) means the grade lower by half a degree.

Low contribution to the project (single digit percentage above zero) means a lower grade as well by at least half a degree. However, the impact of a low contribution is taken into account on a case-by case basis.

Contribution to the project evaluated as zero percent means grade 2 (fail).

Zajęcia w cyklu "Semestr zimowy 2025/26" (w trakcie)

Okres: 2025-10-01 - 2026-02-20
Wybrany podział planu:
Przejdź do planu
Typ zajęć:
Konwersatorium, 15 godzin więcej informacji
Praktyka, 85 godzin więcej informacji
Koordynatorzy: (brak danych)
Prowadzący grup: (brak danych)
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Ocena
Konwersatorium - Ocena
Skrócony opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.
Pełny opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.

During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company.
Literatura:

Literatura podstawowa:

1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009 (or more recent edition);

2. Roger J. Best, Market-based Management, Pearson, 2004 (or more recent edition);

3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011 (or more recent edition);

4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, 2003 (or more recent edition).

Literatura uzupełniająca:

Supplementary books and articles to be read by students are given during lectures and are adapted to specificity of a given Business Project.
Uwagi:

Evaluation criteria

Other (short self and peer review consisting in evaluating one's own and peers contribution to the project): 20.00%

Projects (presentations of results of a group work on a project): 80.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 50%

Detailed passing conditions:

Not sending a short self and peer review (and a reflection paper) means the grade lower by half a degree.

Low contribution to the project (single digit percentage above zero) means a lower grade as well by at least half a degree. However, the impact of a low contribution is taken into account on a case-by case basis.

Contribution to the project evaluated as zero percent means grade 2 (fail).

Zajęcia w cyklu "Semestr letni 2024/25" (zakończony)

Okres: 2025-02-15 - 2025-09-30
Wybrany podział planu:
Przejdź do planu
Typ zajęć:
Konwersatorium, 15 godzin więcej informacji
Praktyka, 85 godzin więcej informacji
Koordynatorzy: (brak danych)
Prowadzący grup: Anna Grudecka, Dawid Majcherek, Tomasz Sikora, Celina Sołek-Borowska, Elżbieta Wąsowicz-Zaborek
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Ocena
Konwersatorium - Ocena
Skrócony opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.
Pełny opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.

During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company.
Literatura:

Literatura podstawowa:

1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009 (or more recent edition);

2. Roger J. Best, Market-based Management, Pearson, 2004 (or more recent edition);

3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011 (or more recent edition);

4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, 2003 (or more recent edition).

Literatura uzupełniająca:

Supplementary books and articles to be read by students are given during lectures and are adapted to specificity of a given Business Project.

Zajęcia w cyklu "Semestr zimowy 2024/25" (zakończony)

Okres: 2024-10-01 - 2025-02-14
Wybrany podział planu:
Przejdź do planu
Typ zajęć:
Konwersatorium, 15 godzin więcej informacji
Praktyka, 85 godzin więcej informacji
Koordynatorzy: (brak danych)
Prowadzący grup: (brak danych)
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Ocena
Konwersatorium - Ocena
Skrócony opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.
Pełny opis:

Business Project CEMS consists in solving by students management-related problems (mainly in the domain of strategy and marketing) in co-operation with enterprises.

Basis for the problem-solving is marketing research in various forms: analyses of secondary data, qualitative research and quantitative research.

During the course students will learn how to acquire knowledge necessary before entering foreign markets (by conducting marketing research) and how to transform this knowledge into recommendations for a company.
Literatura:

Literatura podstawowa:

1. Naresh K. Malhotra, Marketing Research: An Applied Orientation: Global Edition, Pearson, 2009 (or more recent edition);

2. Roger J. Best, Market-based Management, Pearson, 2004 (or more recent edition);

3. Svend Hollensen, Global Marketing: A Decision-oriented Approach, Prentice Hall, Pearson Education, 2011 (or more recent edition);

4. Svend Hollensen, Marketing Management: A Relationship Approach, Prentice Hall, Pearson Education, 2003 (or more recent edition).

Literatura uzupełniająca:

Supplementary books and articles to be read by students are given during lectures and are adapted to specificity of a given Business Project.
Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.
al. Niepodległości 162
02-554 Warszawa tel: +48 22 564 60 00 http://www.sgh.waw.pl/ kontakt deklaracja dostępności mapa serwisu USOSweb 7.2.0.0