Business in Big Emerging Markets (IB)

The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets.

1. Developing the ability to identify the determinants of firm expansion into emerging markets.

2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets.

3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets.

4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets.

Literatura podstawowa:

N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017

S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013.

Witek-Hajduk, M.K., Grudecka, A. (2022). Does the developed-country brand name still matter? Consumers` purchase intentions and ethnocentrism and materialism as moderators, Journal of Product and Brand Management, 31(6), pp. 854-869, DOI:10.1108/JPBM-05-2021-3475

Witek-Hajduk, M.K., Grudecka, A. (2024). Country of Origin Effect in International Business Strategic and Consumer Perspectives, Routledge, London and New York. 

Literatura uzupełniająca:

R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014.

S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012.

R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012.

Evaluation criteria

Test (Passing the colloquium: multiple-choice test with one correct answer, 25 questions): 40.00%

Other (activity during classes, case studies, presentations of team projects and discussion): 20.00%

Projects (Team project "A business project of the company's expansion into the new Big Emerging Market - BEM"): 40.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 25%

Detailed passing conditions:

Project on ?A business project of the company's expansion into the new Big Emerging Market - BEM" - structure:

Short presentation of a chosen company/brand/product and of a state of its outward internationalization process and internationalization strategy (product-markets, entry modes, standardization vs adaptation strategy), also in the context of firm activities in the Big Emerging Markets

Selection of the new foreign expansion market from among Big Emerging Markets

SWOT Analysis of a selected company/brand/product in the context of expansion into the selected Big Emerging Market

Recommendations as to the expansion strategy of the selected firm into the selected Big Emerging Market.

The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets.

1. Developing the ability to identify the determinants of firm expansion into emerging markets.

2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets.

3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets.

4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets.

Literatura podstawowa:

N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017

S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013.

Witek-Hajduk, M.K., Grudecka, A. (2022). Does the developed-country brand name still matter? Consumers` purchase intentions and ethnocentrism and materialism as moderators, Journal of Product and Brand Management, 31(6), pp. 854-869, DOI:10.1108/JPBM-05-2021-3475

Witek-Hajduk, M.K., Grudecka, A. (2024). Country of Origin Effect in International Business Strategic and Consumer Perspectives, Routledge, London and New York. 

Literatura uzupełniająca:

R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014.

S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012.

R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012.

Evaluation criteria

Test (Passing the colloquium: multiple-choice test with one correct answer, 25 questions): 40.00%

Other (activity during classes, case studies, presentations of team projects and discussion): 20.00%

Projects (Team project "A business project of the company's expansion into the new Big Emerging Market - BEM"): 40.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 25%

Detailed passing conditions:

Project on ?A business project of the company's expansion into the new Big Emerging Market - BEM" - structure:

Short presentation of a chosen company/brand/product and of a state of its outward internationalization process and internationalization strategy (product-markets, entry modes, standardization vs adaptation strategy), also in the context of firm activities in the Big Emerging Markets

Selection of the new foreign expansion market from among Big Emerging Markets

SWOT Analysis of a selected company/brand/product in the context of expansion into the selected Big Emerging Market

Recommendations as to the expansion strategy of the selected firm into the selected Big Emerging Market.

The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets.

1. Developing the ability to identify the determinants of firm expansion into emerging markets.

2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets.

3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets.

4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets.

Literatura podstawowa:

N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017

S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013.

Witek-Hajduk, M.K., Grudecka, A. (2022). Does the developed-country brand name still matter? Consumers` purchase intentions and ethnocentrism and materialism as moderators, Journal of Product and Brand Management, 31(6), pp. 854-869, DOI:10.1108/JPBM-05-2021-3475

Witek-Hajduk, M.K., Grudecka, A. (2023). Country of Origin Effect in International Business Strategic and Consumer Perspectives, Routledge, London and New York. 

Literatura uzupełniająca:

R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014.

S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012.

R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012.

The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets.

1. Developing the ability to identify the determinants of firm expansion into emerging markets.

2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets.

3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets.

4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets.

Literatura podstawowa:

N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017

S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013.

Witek-Hajduk, M.K., Grudecka, A. (2022). Does the developed-country brand name still matter? Consumers` purchase intentions and ethnocentrism and materialism as moderators, Journal of Product and Brand Management, 31(6), pp. 854-869, DOI:10.1108/JPBM-05-2021-3475

Witek-Hajduk, M.K., Grudecka, A. (2023). Country of Origin Effect in International Business Strategic and Consumer Perspectives, Routledge, London and New York. 

Literatura uzupełniająca:

R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014.

S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012.

R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012.