Business in Big Emerging Markets (IB)
Informacje ogólne
Kod przedmiotu: | 231991-D |
Kod Erasmus / ISCED: |
04.0
|
Nazwa przedmiotu: | Business in Big Emerging Markets (IB) |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Elective courses for GLO - masters Elective courses for IB - masters Przedmioty kierunkowe do wyboru SMMD-GBI |
Punkty ECTS i inne: |
5.00 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: Student understands the specifics of an environment of business, including e-commerce, in emerging markets/with partners from emerging markets. Student understands key strategic challenges of expansion into emerging markets. Student knows the principles of negotiations with business partners from emerging markets. Student knows the specifics of marketing activities in emerging markets. Student knows the rules of formulating and executing the contacts with business partners from emerging markets. Umiejętności: Student is able to design negotiations with business partners from emerging markets, taking into account the national culture characteristics. Student is capable of choosing expansion strategy and activities to be done in emerging markets, taking into account their characteristics. Student is competent to prepare project of firm expansion into emerging market or project of launching brand into emerging market. Student is able to analyse and formulate clauses in the contracts with business partners from emerging markets. Kompetencje społeczne: Student is capable of working and problem-solving within team. Student understands the ethical issues of doing business in emerging markets. |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR KON
CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Marzanna Witek-Hajduk | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets. |
|
Pełny opis: |
1. Developing the ability to identify the determinants of firm expansion into emerging markets. 2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets. 3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets. 4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets. |
|
Literatura: |
Literatura podstawowa: N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017 S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013. Witek-Hajduk, M.K., Grudecka, A. (2022). Does the developed-country brand name still matter? Consumers` purchase intentions and ethnocentrism and materialism as moderators, Journal of Product and Brand Management, 31(6), pp. 854-869, DOI:10.1108/JPBM-05-2021-3475 Witek-Hajduk, M.K., Grudecka, A. (2023). Country of Origin Effect in International Business Strategic and Consumer Perspectives, Routledge, London and New York. Literatura uzupełniająca: R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014. S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012. R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% referaty/eseje: 40.00% ocena z ćwiczeń: 20.00% inne: 0.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN KON
WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Magda Górska-Grginović, Anna Grudecka, Bartosz Targański, Marzanna Witek-Hajduk | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets. |
|
Pełny opis: |
1. Developing the ability to identify the determinants of firm expansion into emerging markets. 2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets. 3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets. 4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets. |
|
Literatura: |
Literatura podstawowa: N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017 S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013. Witek-Hajduk, M.K., Grudecka, A. (2022). Does the developed-country brand name still matter? Consumers` purchase intentions and ethnocentrism and materialism as moderators, Journal of Product and Brand Management, 31(6), pp. 854-869, DOI:10.1108/JPBM-05-2021-3475 Witek-Hajduk, M.K., Grudecka, A. (2023). Country of Origin Effect in International Business Strategic and Consumer Perspectives, Routledge, London and New York. Literatura uzupełniająca: R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014. S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012. R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% referaty/eseje: 40.00% ocena z ćwiczeń: 20.00% inne: 0.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR KON
CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Magda Górska-Grginović, Anna Grudecka, Bartosz Targański, Marzanna Witek-Hajduk | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets. |
|
Pełny opis: |
1. Developing the ability to identify the determinants of firm expansion into emerging markets. 2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets. 3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets. 4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets. |
|
Literatura: |
Literatura podstawowa: N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017 S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013. Literatura uzupełniająca: R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014. S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012. R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% referaty/eseje: 40.00% ocena z ćwiczeń: 20.00% inne: 0.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT KON
ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Magda Górska-Grginović, Anna Grudecka, Bartosz Targański, Marzanna Witek-Hajduk | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The specifics of business in emerging markets. Corporations from big emerging markets. The scope of decisions and challenges related to the firm expansion into emerging markets. The specifics of business negotiations with partners from emerging markets. Formulating clauses in contracts with partners from emerging markets. The specifics of marketing in emerging markets and marketing of companies / brands from emerging markets. |
|
Pełny opis: |
1. Developing the ability to identify the determinants of firm expansion into emerging markets. 2. Explanation of the scope of decisions and challenges related to the expansion into emerging markets. 3. Familiarizing with the specificity of doing business negotiations with partners from emerging markets. 4. Developing the ability to analyse and formulate clauses in trade contracts with partners from emerging markets. |
|
Literatura: |
Literatura podstawowa: N. Schaffmeister, Brand Building and Marketing in Key Emerging Markets, A Practitioner?s Guide to Successful Brand Growth in China, India, Russia and Brazil, Springer, 2017 S.T. Cavusgil, P.N. Ghauri, A.A. Akcal, Doing Business in Emerging Markets, Second Edition, SAGE Publications Ltd, 2013. Literatura uzupełniająca: R. Arcot, J. Alves, M. Goncalves Doing Business in Emerging Markets, Publisher: Business Expert Press, 2014. S. Chao, Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies, Universe Inc, 2012. R.B.F. Da Silva, P.M.R. Brancher, A Legal Guide to Doing Business in South America, 2012. |
|
Uwagi: |
Kryteria oceniania: kolokwium: 40.00% referaty/eseje: 40.00% ocena z ćwiczeń: 20.00% inne: 0.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.