Research and Presentation Methods in Business (IB)
Informacje ogólne
Kod przedmiotu: | 231911-D |
Kod Erasmus / ISCED: |
04.9
|
Nazwa przedmiotu: | Research and Presentation Methods in Business (IB) |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Elective courses for IB - masters |
Punkty ECTS i inne: |
5.00 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: Students appreciate various common research designs used in business. Students are knowledgeable of characteristics and applications of the most common qualitative methods (i.e., focus groups, depth interviews and projective techniques). Students understand good practices in desingning questionnaires for survey resarch. Students are familiar with the principles of devising and testing statistcal hypotheses Students appreciate benefits and limiatations of common parameteric and non-parametric statistical methods. Umiejętności: Students are able to develop an appropriate conceptual framework for investigating typical decision problems in business. Students are able to desing and implement focus group interviews, depth interviews and surveys. Students are skilled in using secondary sources of data in prelimianry stages of research. Students are able to prepare survey data for analysis . Student can perform basic statistical analyses of survey data including basic methods for studying association, group differences and multiple linear regression. Kompetencje społeczne: Student understands ethical problems connected with conducting business research. Student is ready to work in teams on solving research problems. |
Zajęcia w cyklu "Semestr letni 2024/25" (w trakcie)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 16 godzin
Laboratorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The course presents the role, functions, principles and methods of contemporary business research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Of all the stages in the research process, special emphasis will be placed on the phase of problem definition, research design and data analysis with statistical software. |
|
Pełny opis: |
After completing the course students should be able to: 1. Define the adequate research problem for any given decision problem, decompose it into research questions and hypotheses, and prepare a graphical model of the research. 2. Select the right mix of qualitative and quantitative research techniques for effective and efficient gathering of required data. 3. Plan, conduct and analyze focus groups and depth interviews. 4. Design questionnaires for typical administering methods, target groups and research topics, using a wide array of multi-item scaling techniques. 5. Prepare a sampling plan. 6. Code survey questionnaires, enter raw data from paper-based survey into statistical software and prepare data for analysis including checking for possible errors and inconsistencies. 7. Conduct preliminary statistical analysis with computer software encompassing frequency distributions and descriptive statistics, bivariate associations between variables, comparing group means, and basic multiple linear regression. 8. Understand ethical issues pertinent to business research projects. |
|
Literatura: |
Literatura podstawowa: 1. Cooper D. R., Schindler P. S. (2014), Business Research Methods, 12th edition, McGraw-Hill, Irwin, USA. 2. Malhotra N. (2010), Marketing Research: An Applied Orientation, 6th Edition, Prentice Hall, USA. Literatura uzupełniająca: Mooi Erik, Sarstedt M. (2018), A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, 3rd edition, Springer Verlag, Heidelberg, Germany. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% egzamin ustny: 0.00% kolokwium: 0.00% ocena z ćwiczeń: 50.00% inne: 0.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (zakończony)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT ŚR KON
LAB
CZ PT |
Typ zajęć: |
Konwersatorium, 16 godzin
Laboratorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Agnieszka Pleśniak | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The course presents the role, functions, principles and methods of contemporary business research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Of all the stages in the research process, special emphasis will be placed on the phase of problem definition, research design and data analysis with statistical software. |
|
Pełny opis: |
After completing the course students should be able to: 1. Define the adequate research problem for any given decision problem, decompose it into research questions and hypotheses, and prepare a graphical model of the research. 2. Select the right mix of qualitative and quantitative research techniques for effective and efficient gathering of required data. 3. Plan, conduct and analyze focus groups and depth interviews. 4. Design questionnaires for typical administering methods, target groups and research topics, using a wide array of multi-item scaling techniques. 5. Prepare a sampling plan. 6. Code survey questionnaires, enter raw data from paper-based survey into statistical software and prepare data for analysis including checking for possible errors and inconsistencies. 7. Conduct preliminary statistical analysis with computer software encompassing frequency distributions and descriptive statistics, bivariate associations between variables, comparing group means, and basic multiple linear regression. 8. Understand ethical issues pertinent to business research projects. |
|
Literatura: |
Literatura podstawowa: 1. Cooper D. R., Schindler P. S. (2014), Business Research Methods, 12th edition, McGraw-Hill, Irwin, USA. 2. Malhotra N. (2010), Marketing Research: An Applied Orientation, 6th Edition, Prentice Hall, USA. Literatura uzupełniająca: Mooi Erik, Sarstedt M. (2018), A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, 3rd edition, Springer Verlag, Heidelberg, Germany. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% egzamin ustny: 0.00% kolokwium: 0.00% ocena z ćwiczeń: 50.00% inne: 0.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 16 godzin
Laboratorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The course presents the role, functions, principles and methods of contemporary business research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Of all the stages in the research process, special emphasis will be placed on the phase of problem definition, research design and data analysis with statistical software. |
|
Pełny opis: |
After completing the course students should be able to: 1. Define the adequate research problem for any given decision problem, decompose it into research questions and hypotheses, and prepare a graphical model of the research. 2. Select the right mix of qualitative and quantitative research techniques for effective and efficient gathering of required data. 3. Plan, conduct and analyze focus groups and depth interviews. 4. Design questionnaires for typical administering methods, target groups and research topics, using a wide array of multi-item scaling techniques. 5. Prepare a sampling plan. 6. Code survey questionnaires, enter raw data from paper-based survey into statistical software and prepare data for analysis including checking for possible errors and inconsistencies. 7. Conduct preliminary statistical analysis with computer software encompassing frequency distributions and descriptive statistics, bivariate associations between variables, comparing group means, and basic multiple linear regression. 8. Understand ethical issues pertinent to business research projects. |
|
Literatura: |
Literatura podstawowa: 1. Cooper D. R., Schindler P. S. (2014), Business Research Methods, 12th edition, McGraw-Hill, Irwin, USA. 2. Malhotra N. (2010), Marketing Research: An Applied Orientation, 6th Edition, Prentice Hall, USA. Literatura uzupełniająca: Mooi Erik, Sarstedt M. (2018), A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, 3rd edition, Springer Verlag, Heidelberg, Germany. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% egzamin ustny: 0.00% kolokwium: 0.00% ocena z ćwiczeń: 50.00% inne: 0.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR KON
LAB
CZ PT |
Typ zajęć: |
Konwersatorium, 16 godzin
Laboratorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Agnieszka Pleśniak, Tomasz Sikora | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The course presents the role, functions, principles and methods of contemporary business research with the focus on the survey method supplemented by exploratory qualitative techniques, including focus group and depth interviews. Of all the stages in the research process, special emphasis will be placed on the phase of problem definition, research design and data analysis with statistical software. |
|
Pełny opis: |
After completing the course students should be able to: 1. Define the adequate research problem for any given decision problem, decompose it into research questions and hypotheses, and prepare a graphical model of the research. 2. Select the right mix of qualitative and quantitative research techniques for effective and efficient gathering of required data. 3. Plan, conduct and analyze focus groups and depth interviews. 4. Design questionnaires for typical administering methods, target groups and research topics, using a wide array of multi-item scaling techniques. 5. Prepare a sampling plan. 6. Code survey questionnaires, enter raw data from paper-based survey into statistical software and prepare data for analysis including checking for possible errors and inconsistencies. 7. Conduct preliminary statistical analysis with computer software encompassing frequency distributions and descriptive statistics, bivariate associations between variables, comparing group means, and basic multiple linear regression. 8. Understand ethical issues pertinent to business research projects. |
|
Literatura: |
Literatura podstawowa: 1. Cooper D. R., Schindler P. S. (2014), Business Research Methods, 12th edition, McGraw-Hill, Irwin, USA. 2. Malhotra N. (2010), Marketing Research: An Applied Orientation, 6th Edition, Prentice Hall, USA. Literatura uzupełniająca: Mooi Erik, Sarstedt M. (2018), A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, 3rd edition, Springer Verlag, Heidelberg, Germany. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% egzamin ustny: 0.00% kolokwium: 0.00% ocena z ćwiczeń: 50.00% inne: 0.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.