International Entrepreneurship

The course considers various aspects of entrepreneurial career and process. The program is divided into 3 parts. Part I considers Business Idea Formation. Part II covers the problems of Financing Entrepreneurial Ventures. Part III - Beyond Startup, focuses on the important role of rapid growth management in entrepreneurial companies in international context.

The course is aimed at developing students' knowledge, skills and attitudes supportive in a process of launching a new venture and growing it on international markets.

Literatura podstawowa:

P. Burns, Corporate entrepreneurship and innovation, fourth edition, Macmillan International Higher Education, London 2020.

F.G. Crane, Marketing for entrepreneurs: concepts and applications for new ventures, 2nd edition, SAGE, Thousand Oaks 2013.

I. Hill, Start-up: a practice based guide for new venture creation, Palgrave Macmillan, London- New York 2016.

J.A. Timmons, New venture creation: entrepreneurship for the 21st century. 6th edition, McGraw-Hill/ Irwin, Boston 2004.

Górska Grginović Magda. 2022. International Orientation of Key Decision-Makers and Firm Internationalization: Evidence from Small and Medium-Sized Companies in Poland. Warsaw: SGH Publishing House. ISBN: 9788380305991.

Literatura uzupełniająca:

T. Lars, Entrepreneur: building your business from start to success, John Wiley & Sons, Chichester 2018.

J. Prats, M. Sosna, S. Sysko-Romańczuk (eds.), Entrepreneurial Icebreakers. Insights and case studies from internationally successful Central and Eastern European entrepreneurs, Palgrave Macmillan, Hampshire 2015.

S. Rogers, Entrepreneurial finance: finance and business strategies for the serious entrepreneur, 3rd edition, McGraw-Hill Education, New York 2014.

Witek-Hajduk, M.K. Internationalization of enterprises ? selected theoretical concepts and research directions, SGH Warszawa 2014; ISBN: 978-83-7378-994-4.

Evaluation criteria

Traditional Written Exam: 0.00%

Multiple Choice Test: 0.00%

Oral Exam: 0.00%

Test (passing the colloquium: multiple-choice test with one correct answer, 30 questions): 30.00%

Other (active participation, presetations of projects and discussion, case studies): 30.00%

Projects (team project: Business plan of the launch a new product by a SME into the chosen foreign market"): 40.00%

Case Studies: 0.00%

Individual or Group Presentations: 0.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 25%

Detailed passing conditions:

Team project "Business plan of the launch of a new product by a SME into the chosen foreign market" - structure:

1.Executive summary a brief review of key points of a business plan.

2.Characteristics of a chosen new product/service and new foreign market

3.Market analysis, including micro and macro environment, and the proces of segmentation, and selection of target groups, PEST(EL), sumarrized withSWOT ? from the prism of the chosen product/foreign market

4.Mode of entry on a chosen foreing market,

5.Marketing plan (key assumptions): target group, marketing objectives, marketing-mix strategy, implementation schedule

6.Financial planning? financial reguirements of the new venture (borrowing requirements, sources of financial suport, income and expenditure projections).

The course considers various aspects of entrepreneurial career and process. The program is divided into 3 parts. Part I considers Business Idea Formation. Part II covers the problems of Financing Entrepreneurial Ventures. Part III - Beyond Startup, focuses on the important role of rapid growth management in entrepreneurial companies in international context.

The course is aimed at developing students' knowledge, skills and attitudes supportive in a process of launching a new venture and growing it on international markets.

Literatura podstawowa:

P. Burns, Corporate entrepreneurship and innovation, fourth edition, Macmillan International Higher Education, London 2020.

F.G. Crane, Marketing for entrepreneurs: concepts and applications for new ventures, 2nd edition, SAGE, Thousand Oaks 2013.

I. Hill, Start-up: a practice based guide for new venture creation, Palgrave Macmillan, London- New York 2016.

J.A. Timmons, New venture creation: entrepreneurship for the 21st century. 6th edition, McGraw-Hill/ Irwin, Boston 2004.

Górska Grginović Magda. 2022. International Orientation of Key Decision-Makers and Firm Internationalization: Evidence from Small and Medium-Sized Companies in Poland. Warsaw: SGH Publishing House. ISBN: 9788380305991.

Literatura uzupełniająca:

T. Lars, Entrepreneur: building your business from start to success, John Wiley & Sons, Chichester 2018.

J. Prats, M. Sosna, S. Sysko-Romańczuk (eds.), Entrepreneurial Icebreakers. Insights and case studies from internationally successful Central and Eastern European entrepreneurs, Palgrave Macmillan, Hampshire 2015.

S. Rogers, Entrepreneurial finance: finance and business strategies for the serious entrepreneur, 3rd edition, McGraw-Hill Education, New York 2014.

Witek-Hajduk, M.K. Internationalization of enterprises ? selected theoretical concepts and research directions, SGH Warszawa 2014; ISBN: 978-83-7378-994-4.

Evaluation criteria

Traditional Written Exam: 0.00%

Multiple Choice Test: 0.00%

Oral Exam: 0.00%

Test (passing the colloquium: multiple-choice test with one correct answer, 30 questions): 30.00%

Other (active participation, presetations of projects and discussion, case studies): 30.00%

Projects (team project: Business plan of the launch a new product by a SME into the chosen foreign market"): 40.00%

Case Studies: 0.00%

Individual or Group Presentations: 0.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 25%

Detailed passing conditions:

Team project "Business plan of the launch of a new product by a SME into the chosen foreign market" - structure:

1.Executive summary a brief review of key points of a business plan.

2.Characteristics of a chosen new product/service and new foreign market

3.Market analysis, including micro and macro environment, and the proces of segmentation, and selection of target groups, PEST(EL), sumarrized withSWOT ? from the prism of the chosen product/foreign market

4.Mode of entry on a chosen foreing market,

5.Marketing plan (key assumptions): target group, marketing objectives, marketing-mix strategy, implementation schedule

6.Financial planning? financial reguirements of the new venture (borrowing requirements, sources of financial suport, income and expenditure projections).

The course considers various aspects of entrepreneurial career and process. The program is divided into 3 parts. Part I considers Business Idea Formation. Part II covers the problems of Financing Entrepreneurial Ventures. Part III - Beyond Startup, focuses on the important role of rapid growth management in entrepreneurial companies in international context.

The course is aimed at developing students' knowledge, skills and attitudes supportive in a process of launching a new venture and growing it on international markets.

Literatura podstawowa:

P. Burns, Corporate entrepreneurship and innovation, fourth edition, Macmillan International Higher Education, London 2020.

F.G. Crane, Marketing for entrepreneurs: concepts and applications for new ventures, 2nd edition, SAGE, Thousand Oaks 2013.

I. Hill, Start-up: a practice based guide for new venture creation, Palgrave Macmillan, London- New York 2016.

J.A. Timmons, New venture creation: entrepreneurship for the 21st century. 6th edition, McGraw-Hill/ Irwin, Boston 2004.

Literatura uzupełniająca:

T. Lars, Entrepreneur: building your business from start to success, John Wiley & Sons, Chichester 2018.

J. Prats, M. Sosna, S. Sysko-Romańczuk (eds.), Entrepreneurial Icebreakers. Insights and case studies from internationally successful Central and Eastern European entrepreneurs, Palgrave Macmillan, Hampshire 2015.

S. Rogers, Entrepreneurial finance: finance and business strategies for the serious entrepreneur, 3rd edition, McGraw-Hill Education, New York 2014.

Witek-Hajduk, M.K. Internationalization of enterprises ? selected theoretical concepts and research directions, SGH Warszawa 2014; ISBN: 978-83-7378-994-4.

The course considers various aspects of entrepreneurial career and process. The program is divided into 3 parts. Part I considers Business Idea Formation. Part II covers the problems of Financing Entrepreneurial Ventures. Part III - Beyond Startup, focuses on the important role of rapid growth management in entrepreneurial companies in international context.

The course is aimed at developing students' knowledge, skills and attitudes supportive in a process of launching a new venture and growing it on international markets.

Literatura podstawowa:

P. Burns, Corporate entrepreneurship and innovation, fourth edition, Macmillan International Higher Education, London 2020.

F.G. Crane, Marketing for entrepreneurs: concepts and applications for new ventures, 2nd edition, SAGE, Thousand Oaks 2013.

I. Hill, Start-up: a practice based guide for new venture creation, Palgrave Macmillan, London- New York 2016.

J.A. Timmons, New venture creation: entrepreneurship for the 21st century. 6th edition, McGraw-Hill/ Irwin, Boston 2004.

Literatura uzupełniająca:

T. Lars, Entrepreneur: building your business from start to success, John Wiley & Sons, Chichester 2018.

J. Prats, M. Sosna, S. Sysko-Romańczuk (eds.), Entrepreneurial Icebreakers. Insights and case studies from internationally successful Central and Eastern European entrepreneurs, Palgrave Macmillan, Hampshire 2015.

S. Rogers, Entrepreneurial finance: finance and business strategies for the serious entrepreneur, 3rd edition, McGraw-Hill Education, New York 2014.

Witek-Hajduk, M.K. Internationalization of enterprises ? selected theoretical concepts and research directions, SGH Warszawa 2014; ISBN: 978-83-7378-994-4.