Quantitative and Qualitative Methods in Management Sciences and Economics

The course covers popular research methods, both quantitative and qualitative, commonly used in management sciences and economics. The statistics, which is the main research perspective, is taught conceptually without putting strong pressure on pertinent formulas. Such approach is suitable for using statistical software (here, SPSS) in solving practical but often computationally difficult problems, but it requires that students have working knowledge of basic statistics.

The course aims to familiarize students with the most popular and useful qualitative and quantitative research methods employed in management sciences and economics. The focus is strictly practical on developing analytical skills based on the conceptual understanding of analytical techniques. This caveat is particularly relevant for statistical methods where teaching is centered on assumptions and interpretations rather than on mathematical formulas. Most of the topics, following theoretical introduction, will be illustrated with an application of analytical techniques in solving practical research problems both as in-class exercises and as homework assignments. On completing the course the successful students will demonstrate the skills and knowledge allowing them to effectively handle typical research problems they may come across in marketing, management and economics. Also, the selection of methods and techniques included in the program was intended to provide a solid foundation from which to develop an individual analytical "toolbox", well-adjusted to each student's particular future professional circumstances.

Literatura podstawowa:

Field Andy, Discovering Statistics with SPSS, Fourth Edition, Sage Publishing Ltd, London, 2013; Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2011; Malhotra Naresh, Marketing Research: An Applied Orientation, Prentice Hall, 6th Edition, 2010.

Literatura uzupełniająca:

Hill R. Carter, Griffiths William, Lim Guay, Principles of Econometrics, Fourth Edition, John Wiley & Sons, Inc., New York, 2011; Yin Robert, Qualitative Research from Start to Finish, The Guilford Press, New York, 2011.

Kryteria oceniania:

egzamin testowy: 40.00%

ocena z ćwiczeń: 60.00%

The course covers popular research methods, both quantitative and qualitative, commonly used in management sciences and economics. The statistics, which is the main research perspective, is taught conceptually without putting strong pressure on pertinent formulas. Such approach is suitable for using statistical software (here, SPSS) in solving practical but often computationally difficult problems, but it requires that students have working knowledge of basic statistics.

The course aims to familiarize students with the most popular and useful qualitative and quantitative research methods employed in management sciences and economics. The focus is strictly practical on developing analytical skills based on the conceptual understanding of analytical techniques. This caveat is particularly relevant for statistical methods where teaching is centered on assumptions and interpretations rather than on mathematical formulas. Most of the topics, following theoretical introduction, will be illustrated with an application of analytical techniques in solving practical research problems both as in-class exercises and as homework assignments. On completing the course the successful students will demonstrate the skills and knowledge allowing them to effectively handle typical research problems they may come across in marketing, management and economics. Also, the selection of methods and techniques included in the program was intended to provide a solid foundation from which to develop an individual analytical "toolbox", well-adjusted to each student's particular future professional circumstances.

Literatura podstawowa:

Field Andy, Discovering Statistics with SPSS, Fourth Edition, Sage Publishing Ltd, London, 2013; Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2011; Malhotra Naresh, Marketing Research: An Applied Orientation, Prentice Hall, 6th Edition, 2010.

Literatura uzupełniająca:

Hill R. Carter, Griffiths William, Lim Guay, Principles of Econometrics, Fourth Edition, John Wiley & Sons, Inc., New York, 2011; Yin Robert, Qualitative Research from Start to Finish, The Guilford Press, New York, 2011.

Kryteria oceniania:

egzamin testowy: 40.00%

ocena z ćwiczeń: 60.00%

The course covers popular research methods, both quantitative and qualitative, commonly used in management sciences and economics. The statistics, which is the main research perspective, is taught conceptually without putting strong pressure on pertinent formulas. Such approach is suitable for using statistical software (here, SPSS) in solving practical but often computationally difficult problems, but it requires that students have working knowledge of basic statistics.

The course aims to familiarize students with the most popular and useful qualitative and quantitative research methods employed in management sciences and economics. The focus is strictly practical on developing analytical skills based on the conceptual understanding of analytical techniques. This caveat is particularly relevant for statistical methods where teaching is centered on assumptions and interpretations rather than on mathematical formulas. Most of the topics, following theoretical introduction, will be illustrated with an application of analytical techniques in solving practical research problems both as in-class exercises and as homework assignments. On completing the course the successful students will demonstrate the skills and knowledge allowing them to effectively handle typical research problems they may come across in marketing, management and economics. Also, the selection of methods and techniques included in the program was intended to provide a solid foundation from which to develop an individual analytical "toolbox", well-adjusted to each student's particular future professional circumstances.

Literatura podstawowa:

Field Andy, Discovering Statistics with SPSS, Fourth Edition, Sage Publishing Ltd, London, 2013; Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2011; Malhotra Naresh, Marketing Research: An Applied Orientation, Prentice Hall, 6th Edition, 2010.

Literatura uzupełniająca:

Hill R. Carter, Griffiths William, Lim Guay, Principles of Econometrics, Fourth Edition, John Wiley & Sons, Inc., New York, 2011; Yin Robert, Qualitative Research from Start to Finish, The Guilford Press, New York, 2011.

Kryteria oceniania:

egzamin testowy: 40.00%

ocena z ćwiczeń: 60.00%

The course covers popular research methods, both quantitative and qualitative, commonly used in management sciences and economics. The statistics, which is the main research perspective, is taught conceptually without putting strong pressure on pertinent formulas. Such approach is suitable for using statistical software (here, SPSS) in solving practical but often computationally difficult problems, but it requires that students have working knowledge of basic statistics.

The course aims to familiarize students with the most popular and useful qualitative and quantitative research methods employed in management sciences and economics. The focus is strictly practical on developing analytical skills based on the conceptual understanding of analytical techniques. This caveat is particularly relevant for statistical methods where teaching is centered on assumptions and interpretations rather than on mathematical formulas. Most of the topics, following theoretical introduction, will be illustrated with an application of analytical techniques in solving practical research problems both as in-class exercises and as homework assignments. On completing the course the successful students will demonstrate the skills and knowledge allowing them to effectively handle typical research problems they may come across in marketing, management and economics. Also, the selection of methods and techniques included in the program was intended to provide a solid foundation from which to develop an individual analytical "toolbox", well-adjusted to each student's particular future professional circumstances.

Literatura podstawowa:

Field Andy, Discovering Statistics with SPSS, Fourth Edition, Sage Publishing Ltd, London, 2013; Mooi Erik, Sarstedt M., A Concise Guide to Market Research: The Process, Data and Methods Using IBM SPSS Statistics, Springer Verlag, Heidelberg, 2011; Malhotra Naresh, Marketing Research: An Applied Orientation, Prentice Hall, 6th Edition, 2010.

Literatura uzupełniająca:

Hill R. Carter, Griffiths William, Lim Guay, Principles of Econometrics, Fourth Edition, John Wiley & Sons, Inc., New York, 2011; Yin Robert, Qualitative Research from Start to Finish, The Guilford Press, New York, 2011.

Kryteria oceniania:

egzamin testowy: 40.00%

ocena z ćwiczeń: 60.00%