Marketing Strategies
Informacje ogólne
Kod przedmiotu: | 221711-S |
Kod Erasmus / ISCED: |
04.7
|
Nazwa przedmiotu: | Marketing Strategies |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Przedmioty kierunkowe do wyboru NMMS-EBI Przedmioty kierunkowe do wyboru NMMS-MEN Przedmioty obowiązkowe na programie NMMS-ZAR |
Punkty ECTS i inne: |
3.00 (zmienne w czasie)
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Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: 1. A student appreciates the impact of the strategic marketing decisions on developing and sustaining competitive advantages. 2. A student understands the impact of the marketing strategic decisions on the relations with the companies' stakeholders. 3. A student understands the concept of the organization's social responsibility in the context of marketing strategy. 4. A student understands the environmental and internal conditions to be met to start developing a marketing strategy. 5. A student understands the process of developing and implementing a marketing strategy as well as monitoring its implementation. 6. A student identifies the range of modifications in marketing strategies in time, including the changes influenced by the new technologies' development. Umiejętności: 1. A student identifies the market challenges in the company's environment and the internal resources and sklls enabling to face these challenges by the organization. 2. A student is able to collect information necessary to formulate marketing strategy. 3. A student is able to develop strategic marketing goals and objectives. 4. A student is able to determine a target market. 5. A student can propose a concept of positioning strategy. 6. A student can select the strategic marketing instruments in compliance with the identified environments and goals and objectives to be reached. Kompetencje społeczne: 1. A student is able to communicate well with others and listen to others' ideas. 2. A student respects and understands cultural differences when interacting with other students. 3. A student demonstrates context-appropriate behavior that is consistent with social norms. |
Zajęcia w cyklu "Preferencje - Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Zajęcia prowadzącego
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|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Maria Johann | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Zajęcia prowadzącego - Ocena |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
A course focuses on strategic aspects of marketing. Its contents is not restricted however to corporate and business-unit marketing strategies, but deals also with strategies developed on behalf of individual products, product groups and brand names. The course presents marketing strategies among other strategies being developed in organizations and describes the relationships between them. |
|
Pełny opis: |
Students will start thinking and acting as marketers by accepting a customer orientation and taking into consideration rapidly changing environments which require knowledge, imagination and courage to meet market challenges by developing an effective marketing strategy. They will understand how marketing decisions fit together to create a coherent marketing strategy, and how marketing strategies evolve influenced by a variety of factors. |
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Literatura: |
Literatura podstawowa: P. Kotler, K. L. Keller, A Framework for Marketing Management, 6th edition, Pearson Education International. P. Kotler, K. L. Keller, Marketing Management, 15th edition, Pearson Education International. M. B. Wood, The Marketing Plan Handbook, 5th edition, Pearson Education International. Literatura uzupełniająca: selected additional readings |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
A course focuses on strategic aspects of marketing. Its contents is not restricted however to corporate and business-unit marketing strategies, but deals also with strategies developed on behalf of individual products, product groups and brand names. The course presents marketing strategies among other strategies being developed in organizations and describes the relationships between them. |
|
Pełny opis: |
Students will start thinking and acting as marketers by accepting a customer orientation and taking into consideration rapidly changing environments which require knowledge, imagination and courage to meet market challenges by developing an effective marketing strategy. They will understand how marketing decisions fit together to create a coherent marketing strategy, and how marketing strategies evolve influenced by a variety of factors. |
|
Literatura: |
Literatura podstawowa: P. Kotler, K. L. Keller, A Framework for Marketing Management, 6th edition, Pearson Education International. P. Kotler, K. L. Keller, Marketing Management, 15th edition, Pearson Education International. M. B. Wood, The Marketing Plan Handbook, 5th edition, Pearson Education International. Literatura uzupełniająca: selected additional readings |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
A course focuses on strategic aspects of marketing. Its contents is not restricted however to corporate and business-unit marketing strategies, but deals also with strategies developed on behalf of individual products, product groups and brand names. The course presents marketing strategies among other strategies being developed in organizations and describes the relationships between them. |
|
Pełny opis: |
Students will start thinking and acting as marketers by accepting a customer orientation and taking into consideration rapidly changing environments which require knowledge, imagination and courage to meet market challenges by developing an effective marketing strategy. They will understand how marketing decisions fit together to create a coherent marketing strategy, and how marketing strategies evolve influenced by a variety of factors. |
|
Literatura: |
Literatura podstawowa: P. Kotler, K. L. Keller, A Framework for Marketing Management, 6th edition, Pearson Education International. P. Kotler, K. L. Keller, Marketing Management, 15th edition, Pearson Education International. M. B. Wood, The Marketing Plan Handbook, 5th edition, Pearson Education International. Literatura uzupełniająca: selected additional readings |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR CZ PT SO KON
|
Typ zajęć: |
Konwersatorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Maria Johann | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
A course focuses on strategic aspects of marketing. Its contents is not restricted however to corporate and business-unit marketing strategies, but deals also with strategies developed on behalf of individual products, product groups and brand names. The course presents marketing strategies among other strategies being developed in organizations and describes the relationships between them. |
|
Pełny opis: |
Students will start thinking and acting as marketers by accepting a customer orientation and taking into consideration rapidly changing environments which require knowledge, imagination and courage to meet market challenges by developing an effective marketing strategy. They will understand how marketing decisions fit together to create a coherent marketing strategy, and how marketing strategies evolve influenced by a variety of factors. |
|
Literatura: |
Literatura podstawowa: P. Kotler, K. L. Keller, A Framework for Marketing Management, 6th edition, Pearson Education International. P. Kotler, K. L. Keller, Marketing Management, 15th edition, Pearson Education International. M. B. Wood, The Marketing Plan Handbook, 5th edition, Pearson Education International. Literatura uzupełniająca: selected additional readings |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.