Drukuj sylabusTechnological Environment of International Business
Informacje ogólne
| Kod przedmiotu: | 221641-D |
| Kod Erasmus / ISCED: |
04.9
|
| Nazwa przedmiotu: | Technological Environment of International Business |
| Jednostka: | Szkoła Główna Handlowa w Warszawie |
| Grupy: |
Przedmioty obowiązkowe na programie SMMD-GBI |
| Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
| Język prowadzenia: | angielski |
| Efekty uczenia się: |
Wiedza: Student understands the role of conditions of applying information technologies, including legal aspects of information technologies in international business Student has knowledge of the concept of international business using new information technologies Internet, Intranet and Extranet and mobile technology the student understands the impact of technology on business models Umiejętności: Student can indentify possibilities of competitiveness improving thanks to information technologies Student can analyze and create marketing programs implementing information technologies. Student can identify basic legal requirements applicable to the usage of Internet in international trade Kompetencje społeczne: Student understands risks connected with implementation of new information technologies in the international business. Student is able to work in a group |
Zajęcia w cyklu "Preferencje - Semestr letni 2024/25" (jeszcze nie rozpoczęty)
| Okres: | 2025-02-15 - 2025-09-30 |
 
PN WT ŚR CZ PT |
| Typ zajęć: |
Zajęcia prowadzącego
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | Halina Brdulak | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Zajęcia prowadzącego - Ocena |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
| Okres: | 2025-02-15 - 2025-09-30 |
PN WT ŚR CZ KON
KON
PT |
| Typ zajęć: |
Konwersatorium, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | Halina Brdulak | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
| Skrócony opis: |
The subject of lectures is connected with the fast development of information technologies the Internet, Intranet, Extranet and mobile technologies in marketing and business environment. Thank to a development of information technologies companies of different sectors can improve their competitiveness on the home market and international market. |
|
| Pełny opis: |
The aim of the lecture is presentation of marketing concept in the context of development of new information technologies - the Internet and mobile technologies, characteristics and analysis of conditions of new information technologies and their influence on the competitiveness of companies and also presentation of main marketing strategies and activities using information technologies. |
|
| Literatura: |
Literatura podstawowa: P.Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0: Moving from Traditional to Digital, Wiley, 2016 G. Yip, Total Global Strategy II, Prentice Hall, 2003 D.Chaffey, Digital Business and E-commerce Management, Pearson, 2015 Directive 2005/29/EC of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market (Unfair Commercial Practices Directive) GUIDANCE ON THE IMPLEMENTATION/APPLICATION OF DIRECTIVE 2005/29/EC ON UNFAIR COMMERCIAL PRACTICES Commission Regulation (EU) No 330/2010 of 20 April 2010 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices Literatura uzupełniająca: The Internet Economy in the G-20, Boston Consulting Group, Report Engaging the Digital Consumer in the New Connected World, Accenture |
|
| Uwagi: |
Kryteria oceniania: referaty/eseje: 40.00% ocena z ćwiczeń: 60.00% |
|
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
| Okres: | 2024-10-01 - 2025-02-14 |
PN WT ŚR CZ PT |
| Typ zajęć: |
Konwersatorium, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | (brak danych) | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
| Skrócony opis: |
The subject of lectures is connected with the fast development of information technologies the Internet, Intranet, Extranet and mobile technologies in marketing and business environment. Thank to a development of information technologies companies of different sectors can improve their competitiveness on the home market and international market. |
|
| Pełny opis: |
The aim of the lecture is presentation of marketing concept in the context of development of new information technologies - the Internet and mobile technologies, characteristics and analysis of conditions of new information technologies and their influence on the competitiveness of companies and also presentation of main marketing strategies and activities using information technologies. |
|
| Literatura: |
Literatura podstawowa: P.Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0: Moving from Traditional to Digital, Wiley, 2016 G. Yip, Total Global Strategy II, Prentice Hall, 2003 D.Chaffey, Digital Business and E-commerce Management, Pearson, 2015 Directive 2005/29/EC of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market (Unfair Commercial Practices Directive) GUIDANCE ON THE IMPLEMENTATION/APPLICATION OF DIRECTIVE 2005/29/EC ON UNFAIR COMMERCIAL PRACTICES Commission Regulation (EU) No 330/2010 of 20 April 2010 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices Literatura uzupełniająca: The Internet Economy in the G-20, Boston Consulting Group, Report Engaging the Digital Consumer in the New Connected World, Accenture |
|
| Uwagi: |
Kryteria oceniania: referaty/eseje: 40.00% ocena z ćwiczeń: 60.00% |
|
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
| Okres: | 2024-02-24 - 2024-09-30 |
PN WT ŚR CZ KON
PT |
| Typ zajęć: |
Konwersatorium, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | Halina Brdulak, Magda Górska-Grginović, Agnieszka Pleśniak, Małgorzata Szafranowicz, Bartosz Targański | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
| Skrócony opis: |
The subject of lectures is connected with the fast development of information technologies the Internet, Intranet, Extranet and mobile technologies in marketing and business environment. Thank to a development of information technologies companies of different sectors can improve their competitiveness on the home market and international market. |
|
| Pełny opis: |
The aim of the lecture is presentation of marketing concept in the context of development of new information technologies - the Internet and mobile technologies, characteristics and analysis of conditions of new information technologies and their influence on the competitiveness of companies and also presentation of main marketing strategies and activities using information technologies. |
|
| Literatura: |
Literatura podstawowa: P.Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0: Moving from Traditional to Digital, Wiley, 2016 G. Yip, Total Global Strategy II, Prentice Hall, 2003 D.Chaffey, Digital Business and E-commerce Management, Pearson, 2015 Directive 2005/29/EC of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market (Unfair Commercial Practices Directive) GUIDANCE ON THE IMPLEMENTATION/APPLICATION OF DIRECTIVE 2005/29/EC ON UNFAIR COMMERCIAL PRACTICES Commission Regulation (EU) No 330/2010 of 20 April 2010 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices Literatura uzupełniająca: The Internet Economy in the G-20, Boston Consulting Group, Report Engaging the Digital Consumer in the New Connected World, Accenture |
|
| Uwagi: |
Kryteria oceniania: referaty/eseje: 40.00% ocena z ćwiczeń: 60.00% |
|
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
| Okres: | 2023-10-01 - 2024-02-23 |
PN WT ŚR CZ PT |
| Typ zajęć: |
Konwersatorium, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | (brak danych) | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
| Skrócony opis: |
The subject of lectures is connected with the fast development of information technologies the Internet, Intranet, Extranet and mobile technologies in marketing and business environment. Thank to a development of information technologies companies of different sectors can improve their competitiveness on the home market and international market. |
|
| Pełny opis: |
The aim of the lecture is presentation of marketing concept in the context of development of new information technologies - the Internet and mobile technologies, characteristics and analysis of conditions of new information technologies and their influence on the competitiveness of companies and also presentation of main marketing strategies and activities using information technologies. |
|
| Literatura: |
Literatura podstawowa: P.Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0: Moving from Traditional to Digital, Wiley, 2016 G. Yip, Total Global Strategy II, Prentice Hall, 2003 D.Chaffey, Digital Business and E-commerce Management, Pearson, 2015 Directive 2005/29/EC of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market (Unfair Commercial Practices Directive) GUIDANCE ON THE IMPLEMENTATION/APPLICATION OF DIRECTIVE 2005/29/EC ON UNFAIR COMMERCIAL PRACTICES Commission Regulation (EU) No 330/2010 of 20 April 2010 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices Literatura uzupełniająca: The Internet Economy in the G-20, Boston Consulting Group, Report Engaging the Digital Consumer in the New Connected World, Accenture |
|
| Uwagi: |
Kryteria oceniania: referaty/eseje: 40.00% ocena z ćwiczeń: 60.00% |
|
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.
