Pricing and Distribution Strategies

The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company...

Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment.

Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies.

Literatura podstawowa:

Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012.

Literatura uzupełniająca:

M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002.

Evaluation criteria

Case Studies (Solving case studies in groups of 2-3 (during classes; no online form; only in person in the classro): 100.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 50%

Detailed passing conditions:

The default form of assessment is as follows: at least 7 case studies are offered during the classes. In order to be classified (i.e. to obtain a grade), students should be present and actively participate in more than 50% of them. Case studies are solved in groups of 2-3 people (during classes; no online form - only in person in the classroom). However, another form of assessment is also possible (depending on the lecturer) when fewer case studies are offered. In this case, an additional exam (form determined by the lecturer) is required, and its share in the final grade is 50% (when 4-6 case studies are offered - their share in the grade is then 50%) or 60% (when fewer than 4 case studies are offered - their share in the grade is then 40%). Students who were unable to attend classes for justified reasons (and did not exceed the maximum number of absences in a given semester) should agree with the lecturer on a form of assessment other than the case studies solved in class.

The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company...

Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment.

Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies.

Literatura podstawowa:

Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012.

Literatura uzupełniająca:

M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002.

Evaluation criteria

Case Studies (Solving case studies in groups of 2-3 (during classes; no online form; only in person in the classro): 100.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 50%

Detailed passing conditions:

The default form of assessment is as follows: at least 7 case studies are offered during the classes. In order to be classified (i.e. to obtain a grade), students should be present and actively participate in more than 50% of them. Case studies are solved in groups of 2-3 people (during classes; no online form - only in person in the classroom). However, another form of assessment is also possible (depending on the lecturer) when fewer case studies are offered. In this case, an additional exam (form determined by the lecturer) is required, and its share in the final grade is 50% (when 4-6 case studies are offered - their share in the grade is then 50%) or 60% (when fewer than 4 case studies are offered - their share in the grade is then 40%). Students who were unable to attend classes for justified reasons (and did not exceed the maximum number of absences in a given semester) should agree with the lecturer on a form of assessment other than the case studies solved in class.

The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company...

Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment.

Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies.

Literatura podstawowa:

Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012.

Literatura uzupełniająca:

M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002.

The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company...

Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment.

Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies.

Literatura podstawowa:

Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012.

Literatura uzupełniająca:

M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002.