Services Marketing
Informacje ogólne
Kod przedmiotu: | 130401-D |
Kod Erasmus / ISCED: |
04.7
|
Nazwa przedmiotu: | Services Marketing |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Courses for MAN - bachelors Elective courses for MAN - bachelors Przedmioty kierunkowe do wyboru SLLD-ZAR |
Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: 1. A student can name the features of service activity and understands the significant role of the service sector in a contemporary economy. 2. A student recognizes the elements of the service system, identifies the participants of a service process and describes the methods of influencing them. 3. A student can describe the service company's marketing instruments connected with service designing, delivering, pricing and communicating with the stakeholders. 4. A student understands the importance of market focus of all the service organization's departments. Umiejętności: 1. A student can elaborate a service process blueprint. 2. A student is able to propose the service company's marketing strategy. 3. A student can conduct an analysis of service organization environment and a research determining the level service quality perceived by customers. Kompetencje społeczne: 1. A student appreciates the importance of people participating in a service process and their ethical behaviors. 2. A student can work in a team, share tasks and discuss the final conclusions with the group members.. 3. A student is prepared to present the project to the audience and defend the idea and analysis results. |
Zajęcia w cyklu "Semestr letni 2024/25" (w trakcie)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The course presents the most useful tools for the marketing managers in the service companies that they can use to examine and solve the problems faced in the various situations. The concepts and procedures discussed during classes cover marketing-relevant issues which challenge big corporations and local small businesses alike. |
|
Pełny opis: |
After completing the course the students should understand the distinctive aspects of service marketing management. The students will gain knowledge and skills required to plan and offer quality service in a competitive environment. |
|
Literatura: |
Literatura podstawowa: M. Johann, Services Marketing (manual for students),Warsaw School of Economics - Publishing, Warsaw 2013; Ch. Lovelock, J. Wirtz, Services Marketing. People, Technology, Strategy, Prentice Hall, 2011; K. D. Hoffman, J. E. G. Bateson, E. H. Wood, A. J. Henyon, Services Marketing: Concepts, Strategies and Cases, South-Western Cengage Learning, 2009; Enabling value co-creation as a driver of business performance: A dual perspective of Polish Manufacturing and service CMEs, Journal of Business Research, 2018, DOI: 10.1016/j.jbusres.2018.12.067 Literatura uzupełniająca: Według uznania wykładowcy. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (zakończony)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The course presents the most useful tools for the marketing managers in the service companies that they can use to examine and solve the problems faced in the various situations. The concepts and procedures discussed during classes cover marketing-relevant issues which challenge big corporations and local small businesses alike. |
|
Pełny opis: |
After completing the course the students should understand the distinctive aspects of service marketing management. The students will gain knowledge and skills required to plan and offer quality service in a competitive environment. |
|
Literatura: |
Literatura podstawowa: M. Johann, Services Marketing (manual for students),Warsaw School of Economics - Publishing, Warsaw 2013; Ch. Lovelock, J. Wirtz, Services Marketing. People, Technology, Strategy, Prentice Hall, 2011; K. D. Hoffman, J. E. G. Bateson, E. H. Wood, A. J. Henyon, Services Marketing: Concepts, Strategies and Cases, South-Western Cengage Learning, 2009; Enabling value co-creation as a driver of business performance: A dual perspective of Polish Manufacturing and service CMEs, Journal of Business Research, 2018, DOI: 10.1016/j.jbusres.2018.12.067 Literatura uzupełniająca: Według uznania wykładowcy. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The course presents the most useful tools for the marketing managers in the service companies that they can use to examine and solve the problems faced in the various situations. The concepts and procedures discussed during classes cover marketing-relevant issues which challenge big corporations and local small businesses alike. |
|
Pełny opis: |
After completing the course the students should understand the distinctive aspects of service marketing management. The students will gain knowledge and skills required to plan and offer quality service in a competitive environment. |
|
Literatura: |
Literatura podstawowa: M. Johann, Services Marketing (manual for students),Warsaw School of Economics - Publishing, Warsaw 2013; Ch. Lovelock, J. Wirtz, Services Marketing. People, Technology, Strategy, Prentice Hall, 2011; K. D. Hoffman, J. E. G. Bateson, E. H. Wood, A. J. Henyon, Services Marketing: Concepts, Strategies and Cases, South-Western Cengage Learning, 2009; Enabling value co-creation as a driver of business performance: A dual perspective of Polish Manufacturing and service CMEs, Journal of Business Research, 2018, DOI: 10.1016/j.jbusres.2018.12.067 Literatura uzupełniająca: Według uznania wykładowcy. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The course presents the most useful tools for the marketing managers in the service companies that they can use to examine and solve the problems faced in the various situations. The concepts and procedures discussed during classes cover marketing-relevant issues which challenge big corporations and local small businesses alike. |
|
Pełny opis: |
After completing the course the students should understand the distinctive aspects of service marketing management. The students will gain knowledge and skills required to plan and offer quality service in a competitive environment. |
|
Literatura: |
Literatura podstawowa: M. Johann, Services Marketing (manual for students),Warsaw School of Economics - Publishing, Warsaw 2013; Ch. Lovelock, J. Wirtz, Services Marketing. People, Technology, Strategy, Prentice Hall, 2011; K. D. Hoffman, J. E. G. Bateson, E. H. Wood, A. J. Henyon, Services Marketing: Concepts, Strategies and Cases, South-Western Cengage Learning, 2009; Enabling value co-creation as a driver of business performance: A dual perspective of Polish Manufacturing and service CMEs, Journal of Business Research, 2018, DOI: 10.1016/j.jbusres.2018.12.067 Literatura uzupełniająca: Według uznania wykładowcy. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% projekty: 50.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.