Drukuj sylabusMarketing Communication (e-learning)
Informacje ogólne
| Kod przedmiotu: | 130338-D |
| Kod Erasmus / ISCED: |
04.7
|
| Nazwa przedmiotu: | Marketing Communication (e-learning) |
| Jednostka: | Szkoła Główna Handlowa w Warszawie |
| Grupy: |
Przedmioty kierunkowe do wyboru SLLD-ZAR |
| Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
| Język prowadzenia: | angielski |
| Efekty uczenia się: |
Wiedza: 1. Students understand the role of marketing communication conditions in the changing environment. 2. Students understand the marketing communication concept. 3. Students know the state-of-the-art trends of changes in marketing communication. Umiejętności: 1. Students can identify and solve marketing communication issues in changing environment. 2. Students can analyze and formulate marketing communication programs. 3. Student can create marketing communication campaign. Kompetencje społeczne: 1. Students understand ethic issues in international communication. 2. Student can cooperate during projecting marketing communication campaign with other team members. 3. Student understand the enviroment, thus can creat marketing massages. |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
| Okres: | 2024-02-24 - 2024-09-30 |
 
PN WT ŚR CZ PT |
| Typ zajęć: |
Kurs internetowy, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | (brak danych) | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Kurs internetowy - Ocena |
|
| Skrócony opis: |
The presentation of the marketing communication concept against the background of market processes, characteristics and analysis of conditions and research for the purposes of marketing communication, presentation of main strategies and promotion actions and marketing communication. The subject also focuses on the issues of integrated marketing communication. Contemporary issues and problems of integrated marketing communication will be addressed, with particular emphasis on intercultural aspects. The center of the issues will be the customer and the consumer around whom marketing communication will be built. |
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| Pełny opis: |
Presentation of the marketing communication concept against the background of market processes, characteristics and analysis of the determinants as well as market research in marketing communication, presentation of main strategies and promotional activities - marketing communication. |
|
| Literatura: |
Literatura podstawowa: Integrated Advertising, Promotion&Marketing Communications, 3rd ed., Kenneth E. Clow and Donald Baack Prentice Hall, 2007; Marketing Communications: Integrated Theory, Strategy and Tactics, James G. Hutton&Francis J. Mulhern Pentagram Publishing, 2002. Literatura uzupełniająca: Market-Driven Management, Second Edition: Strategic and Operational Marketing by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling, 2007. |
|
| Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 45.00% egzamin testowy: 0.00% egzamin ustny: 0.00% kolokwium: 0.00% referaty/eseje: 10.00% ocena z ćwiczeń: 0.00% inne: 0.00% projekty: 45.00% studia przypadków: 0.00% prezentacje indywidualne lub grupowe: 0.00% |
|
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
| Okres: | 2023-10-01 - 2024-02-23 |
PN WT ŚR CZ PT |
| Typ zajęć: |
Kurs internetowy, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | (brak danych) | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Kurs internetowy - Ocena |
|
| Skrócony opis: |
The presentation of the marketing communication concept against the background of market processes, characteristics and analysis of conditions and research for the purposes of marketing communication, presentation of main strategies and promotion actions and marketing communication. The subject also focuses on the issues of integrated marketing communication. Contemporary issues and problems of integrated marketing communication will be addressed, with particular emphasis on intercultural aspects. The center of the issues will be the customer and the consumer around whom marketing communication will be built. |
|
| Pełny opis: |
Presentation of the marketing communication concept against the background of market processes, characteristics and analysis of the determinants as well as market research in marketing communication, presentation of main strategies and promotional activities - marketing communication. |
|
| Literatura: |
Literatura podstawowa: Integrated Advertising, Promotion&Marketing Communications, 3rd ed., Kenneth E. Clow and Donald Baack Prentice Hall, 2007; Marketing Communications: Integrated Theory, Strategy and Tactics, James G. Hutton&Francis J. Mulhern Pentagram Publishing, 2002. Literatura uzupełniająca: Market-Driven Management, Second Edition: Strategic and Operational Marketing by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling, 2007. |
|
| Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 45.00% egzamin testowy: 0.00% egzamin ustny: 0.00% kolokwium: 0.00% referaty/eseje: 10.00% ocena z ćwiczeń: 0.00% inne: 0.00% projekty: 45.00% studia przypadków: 0.00% prezentacje indywidualne lub grupowe: 0.00% |
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Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.
