Internationalization of the Firm

"Internationalization of the firm" is a sub-discipline of management. It includes presentation of the principles of planning and implementation of internationalization strategy of the firm, including selection of foreign markets, forms of internationalization and value chain management in the context of international engagement of a firm.

To familiarize students with the nature, motives and theoretical background of the internationalization of firm, methods of selection of foreign markets and key decisions and activities concerning the internationalization of the firm.

Literatura podstawowa:

S. Tamer Cavusgil, G. Knight, J.R Riesenberger, International Business., 3rd ed. Pearson, Boston, 2017 (previous ed. 2012, 2008);

John J. Wild and Kenneth L. Wild, International Business: The Challenges of Globalization (7th Edition), Pearson Education Inc, 2013;

Kowalski A.M. (2015), Internationalization of firms. A Manual for Students, Warsaw School of Economics.

M.W. Peng, Global Business, Cengage Learning, 2014, Third Edition,

Ilam Bijaoui, SME's in an Eraof Globalization. International Business and Market Strategies, Palgrave Macmillian, New York, 2017.

Literatura uzupełniająca:

Charles W.L. Hill, International Business, (9ed.), McGraw-Hill/Irwin, 2012;

M. Peng, K. Meyer, International Business, 2nd ed. Cengage Learning 2016

Rugman A.M., Brewer T.L., The Oxford handbook of internaltional business, Oxford University Press, Oxford 2003;

S. Tamer Cavusgil and Gary Knight, Born Global Firms: A New International Enterprise, Business Expert Press, 2009.

Kryteria oceniania:

egzamin testowy: 50.00%

ocena z ćwiczeń: 50.00%

"Internationalization of the firm" is a sub-discipline of management. It includes presentation of the principles of planning and implementation of internationalization strategy of the firm, including selection of foreign markets, forms of internationalization and value chain management in the context of international engagement of a firm.

To familiarize students with the nature, motives and theoretical background of the internationalization of firm, methods of selection of foreign markets and key decisions and activities concerning the internationalization of the firm.

Literatura podstawowa:

S. Tamer Cavusgil, G. Knight, J.R Riesenberger, International Business., 3rd ed. Pearson, Boston, 2017 (previous ed. 2012, 2008);

John J. Wild and Kenneth L. Wild, International Business: The Challenges of Globalization (7th Edition), Pearson Education Inc, 2013;

Kowalski A.M. (2015), Internationalization of firms. A Manual for Students, Warsaw School of Economics.

M.W. Peng, Global Business, Cengage Learning, 2014, Third Edition,

Ilam Bijaoui, SME's in an Eraof Globalization. International Business and Market Strategies, Palgrave Macmillian, New York, 2017.

Literatura uzupełniająca:

Charles W.L. Hill, International Business, (9ed.), McGraw-Hill/Irwin, 2012;

M. Peng, K. Meyer, International Business, 2nd ed. Cengage Learning 2016

Rugman A.M., Brewer T.L., The Oxford handbook of internaltional business, Oxford University Press, Oxford 2003;

S. Tamer Cavusgil and Gary Knight, Born Global Firms: A New International Enterprise, Business Expert Press, 2009.

Kryteria oceniania:

egzamin testowy: 50.00%

ocena z ćwiczeń: 50.00%

"Internationalization of the firm" is a sub-discipline of management. It includes presentation of the principles of planning and implementation of internationalization strategy of the firm, including selection of foreign markets, forms of internationalization and value chain management in the context of international engagement of a firm.

To familiarize students with the nature, motives and theoretical background of the internationalization of firm, methods of selection of foreign markets and key decisions and activities concerning the internationalization of the firm.

Literatura podstawowa:

S. Tamer Cavusgil, G. Knight, J.R Riesenberger, International Business., 3rd ed. Pearson, Boston, 2017 (previous ed. 2012, 2008);

John J. Wild and Kenneth L. Wild, International Business: The Challenges of Globalization (7th Edition), Pearson Education Inc, 2013;

Kowalski A.M. (2015), Internationalization of firms. A Manual for Students, Warsaw School of Economics.

M.W. Peng, Global Business, Cengage Learning, 2014, Third Edition,

Ilam Bijaoui, SME's in an Eraof Globalization. International Business and Market Strategies, Palgrave Macmillian, New York, 2017.

Literatura uzupełniająca:

Charles W.L. Hill, International Business, (9ed.), McGraw-Hill/Irwin, 2012;

M. Peng, K. Meyer, International Business, 2nd ed. Cengage Learning 2016

Rugman A.M., Brewer T.L., The Oxford handbook of internaltional business, Oxford University Press, Oxford 2003;

S. Tamer Cavusgil and Gary Knight, Born Global Firms: A New International Enterprise, Business Expert Press, 2009.

Kryteria oceniania:

egzamin testowy: 50.00%

ocena z ćwiczeń: 50.00%