Drukuj sylabusCompetitive Strategies (e-learning)
Informacje ogólne
| Kod przedmiotu: | 120598-D |
| Kod Erasmus / ISCED: |
04.9
|
| Nazwa przedmiotu: | Competitive Strategies (e-learning) |
| Jednostka: | Szkoła Główna Handlowa w Warszawie |
| Grupy: |
Courses for MAN - bachelors Major courses for MAN - bachelors Przedmioty obowiązkowe na programie SLLD-LOG Przedmioty obowiązkowe na programie SLLD-ZAR |
| Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
| Język prowadzenia: | polski |
| Efekty uczenia się: |
Wiedza: 1. Students know methodology of analysis and strategic planning at the industry level. 2. They distinguish competitive strategy form business model. 3. They understand relationship between environmental turbulences and firm's situation, risk resulted from environmental turbulences and the need of strategic planning. 4. They know methods and procedures of industry analysis. 5. They know methods and procedures of macro-environmental analysis and prognosis. 6. They know methods and procedures of a firm's potential. Umiejętności: 1. Students make segmentation of an enterprise and distinguish industry sectors in its activities. 2. They analyze and assess industry attractiveness. 3. They analyze a macro-environment. Connects macro-environmental changes with industry attractiveness and a firm's situation. 4. They are able to implement several methods of turbulence prognosis in an environment. 5. They use several methods of strategic firm potential analysis. 6. They compare competitive potentials of different enterprises. Kompetencje społeczne: 1. The student improves its command of English when reading literature and texts from Internet. 2. The student familiarizes himself or herself with data basis on industries and companies. 3. The student learns about outstanding managers, consultants and authors of books in strategic management. 4. The student is able to prepare a case study concerning a company on the basis of materials gathered on his or her own. 5. The student individually gathers information about industries, sectors and companies using it for analysis and crafting strategy. |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
| Okres: | 2024-02-24 - 2024-09-30 |
 
PN WT ŚR CZ PT |
| Typ zajęć: |
Kurs internetowy, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | (brak danych) | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Kurs internetowy - Ocena |
|
| Skrócony opis: |
Company environment and its segmentation. Business sector - definition and principles of its distinguishing. Methods of an industry attractiveness analysis. Analysis and prognosis methods of a macro-environment. Methods of a company strategic potential analysis. SWOT analysis. Principles of a strategy building at the SBU (strategic business unit) level. Competitive strategy models. Co-opetition - problems of competitors' co-operation. Strategies towards suppliers. |
|
| Pełny opis: |
An objective of the course is to acknowledge students in field of methodology of competition analysis and principles of competitive strategy building and its assessment, and also to train in both analyzing and strategic planning skills at the industry level. |
|
| Literatura: |
Literatura podstawowa: M.E. Porter, (1985) Competitive Advantage, Free Press, New York, 1985 (lub nowsze wydanie); Cooil B., Aksoy L., Keiningham T., Approaches to Customer Segmentation, 2008; Jaime Gil-Aluja, Handbook of Management under Uncertainty (Applied Optimization), Springer, 2001. Literatura uzupełniająca: C. S. Fleisher, B. E. Bensoussan, Strategic and Competitive Analysis, Prentice Hall 2003. |
|
| Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% referaty/eseje: 50.00% |
|
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
| Okres: | 2023-10-01 - 2024-02-23 |
PN WT ŚR CZ PT |
| Typ zajęć: |
Kurs internetowy, 30 godzin
|
|
| Koordynatorzy: | (brak danych) | |
| Prowadzący grup: | (brak danych) | |
| Lista studentów: | (nie masz dostępu) | |
| Zaliczenie: |
Przedmiot -
Ocena
Kurs internetowy - Ocena |
|
| Skrócony opis: |
Company environment and its segmentation. Business sector - definition and principles of its distinguishing. Methods of an industry attractiveness analysis. Analysis and prognosis methods of a macro-environment. Methods of a company strategic potential analysis. SWOT analysis. Principles of a strategy building at the SBU (strategic business unit) level. Competitive strategy models. Co-opetition - problems of competitors' co-operation. Strategies towards suppliers. |
|
| Pełny opis: |
An objective of the course is to acknowledge students in field of methodology of competition analysis and principles of competitive strategy building and its assessment, and also to train in both analyzing and strategic planning skills at the industry level. |
|
| Literatura: |
Literatura podstawowa: M.E. Porter, (1985) Competitive Advantage, Free Press, New York, 1985 (lub nowsze wydanie); Cooil B., Aksoy L., Keiningham T., Approaches to Customer Segmentation, 2008; Jaime Gil-Aluja, Handbook of Management under Uncertainty (Applied Optimization), Springer, 2001. Literatura uzupełniająca: C. S. Fleisher, B. E. Bensoussan, Strategic and Competitive Analysis, Prentice Hall 2003. |
|
| Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% referaty/eseje: 50.00% |
|
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.
