Competitive Strategies

Company environment and its segmentation. Industry - definition and principles of its delineation. Methods of an industry attractiveness analysis. Analysis and prognosis methods of a macro-environment. Methods of a company strategic potential analysis. SWOT analysis. Principles of a strategy building at the SBU (strategic business unit) level. Competitive strategy models. Co-opetition - problems of competitors' co-operation. Strategies towards suppliers.

An objective of the course is to acknowledge students in field of methodology of competitive analysis and principles of competitive strategy building and its assessment, and also to train students in both analyzing and strategic planning skills at the industry level.

Literatura podstawowa:

A.A. Thompson, M. Peteraf, J.E. Gamble, A.J. Strickland, Crafting and Executing Strategy. The Quest for Competitive Advantage. Concepts & Cases, McGraw-Hill Education, 23rd Edition 2022.

Literatura uzupełniająca:

1. R.M. Grant, Contemporary Strategy Analysis, 11th edition, Willey 2022.

2. C.S. Fleisher, B.E. Bensoussan, Business and Competitive Analysis. Effective Application of New and Classic Methods, 2nd Edition, Pearson Education 2015.

Evaluation criteria

Multiple Choice Test (Multiple choice test): 50.00%

Other (Active participation in class work and discussions): 10.00%

Projects (Group project): 40.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 40%

Detailed passing conditions:

In the event of absence from tutorials, the student may be asked to do additional work. The form and scope of the work is decided by the instructor. All other assignments, presentations, etc. must be submitted within the specified time.

Company environment and its segmentation. Industry - definition and principles of its delineation. Methods of an industry attractiveness analysis. Analysis and prognosis methods of a macro-environment. Methods of a company strategic potential analysis. SWOT analysis. Principles of a strategy building at the SBU (strategic business unit) level. Competitive strategy models. Co-opetition - problems of competitors' co-operation. Strategies towards suppliers.

An objective of the course is to acknowledge students in field of methodology of competitive analysis and principles of competitive strategy building and its assessment, and also to train students in both analyzing and strategic planning skills at the industry level.

Literatura podstawowa:

A.A. Thompson, M. Peteraf, J.E. Gamble, A.J. Strickland, Crafting and Executing Strategy. The Quest for Competitive Advantage. Concepts & Cases, McGraw-Hill Education, 23rd Edition 2022.

Literatura uzupełniająca:

1. R.M. Grant, Contemporary Strategy Analysis, 11th edition, Willey 2022.

2. C.S. Fleisher, B.E. Bensoussan, Business and Competitive Analysis. Effective Application of New and Classic Methods, 2nd Edition, Pearson Education 2015.

Evaluation criteria

Multiple Choice Test (Multiple choice test): 50.00%

Other (Active participation in class work and discussions): 10.00%

Projects (Group project): 40.00%

The threshold percentage of absences (excluding lectures)

defined as the proportion of class hours beyond which the achievement of learning outcomes is deemed unattainable: 40%

Detailed passing conditions:

In the event of absence from tutorials, the student may be asked to do additional work. The form and scope of the work is decided by the instructor. All other assignments, presentations, etc. must be submitted within the specified time.

Company environment and its segmentation. Industry - definition and principles of its delineation. Methods of an industry attractiveness analysis. Analysis and prognosis methods of a macro-environment. Methods of a company strategic potential analysis. SWOT analysis. Principles of a strategy building at the SBU (strategic business unit) level. Competitive strategy models. Co-opetition - problems of competitors' co-operation. Strategies towards suppliers.

An objective of the course is to acknowledge students in field of methodology of competitive analysis and principles of competitive strategy building and its assessment, and also to train students in both analyzing and strategic planning skills at the industry level.

Literatura podstawowa:

A.A. Thompson, M. Peteraf, J.E. Gamble, A.J. Strickland, Crafting and Executing Strategy. The Quest for Competitive Advantage. Concepts & Cases, McGraw-Hill Education, 23rd Edition 2022.

Literatura uzupełniająca:

1. R.M. Grant, Contemporary Strategy Analysis, 11th edition, Willey 2022.

2. C.S. Fleisher, B.E. Bensoussan, Business and Competitive Analysis. Effective Application of New and Classic Methods, 2nd Edition, Pearson Education 2015.

Company environment and its segmentation. Industry - definition and principles of its delineation. Methods of an industry attractiveness analysis. Analysis and prognosis methods of a macro-environment. Methods of a company strategic potential analysis. SWOT analysis. Principles of a strategy building at the SBU (strategic business unit) level. Competitive strategy models. Co-opetition - problems of competitors' co-operation. Strategies towards suppliers.

An objective of the course is to acknowledge students in field of methodology of competitive analysis and principles of competitive strategy building and its assessment, and also to train students in both analyzing and strategic planning skills at the industry level.

Literatura podstawowa:

A.A. Thompson, M. Peteraf, J.E. Gamble, A.J. Strickland, Crafting and Executing Strategy. The Quest for Competitive Advantage. Concepts & Cases, McGraw-Hill Education, 23rd Edition 2022.

Literatura uzupełniająca:

1. R.M. Grant, Contemporary Strategy Analysis, 11th edition, Willey 2022.

2. C.S. Fleisher, B.E. Bensoussan, Business and Competitive Analysis. Effective Application of New and Classic Methods, 2nd Edition, Pearson Education 2015.