Marketing (English version)
Informacje ogólne
Kod przedmiotu: | 110481-D |
Kod Erasmus / ISCED: |
04.7
|
Nazwa przedmiotu: | Marketing (English version) |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Courses for MAN - bachelors Major courses for MAN - bachelors Przedmioty obowiązkowe na programie SLLD-ZAR |
Punkty ECTS i inne: |
3.00 (zmienne w czasie)
|
Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: 1. The student possesses knowledge in the field of marketing, especially in the field of market segmentation, offer positioning, marketing mix elements. 2. The student possesses knowledge in the field of obtaining and processing data and solving problems concerning the development of the marketing activities. 3. The student possesses knowledge about the basis of developing the marketing activities. Umiejętności: 1. The student can use the knowledge at making basic analysis of selected issues in the field of developing the marketing activities. 2. The student can use the basic methods and the tools of obtaining and processing data relevant to the marketing activities. 3. The student can logically draw conclusions and make judgments based on data from various sources. Kompetencje społeczne: 1. The student is aware of the need of self-education during the whole of his life, and can updating knowledge and developing his skills. 2. The student has the ability to formulate and justify judgments concerning importance of the marketing at economy, and he is aware of the responsibility concerning the development of the marketing activities. |
Zajęcia w cyklu "Preferencje - Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Zajęcia prowadzącego
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Małgorzata Bombol, Joanna Karwowska, Rafał Kasprzak, Dominika Mirońska | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Zajęcia prowadzącego - Ocena |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT KON
|
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Joanna Karwowska | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Marketing (market) orientation. The role of marketing in integrating all activities focused on increasing organization's competitiveness and value proposition attractiveness. Environment influence on companies' and other organizations' effectiveness and efficiency. Marketing information system application in determining target markets, offers' positioning and a range of instruments aimed at achieving marketing objectives. Designing a marketing plan - a practical approach. When discussing marketing activities, the issue of social responsibility is taken into account, as well as the use of the Internet to conduct these activities. |
|
Pełny opis: |
The aim of the course is to provide knowledge about the basic marketing concepts and tools that are a key element of modern company management. This knowledge will be supported by numerous examples from the market and by activities carried out during the course. They will help students acquire practical skills in the area of marketing, including analysis of the environment, selection of the target group, offer positioning, as well as proposing specific solutions in the area of brand and product management, pricing, distribution policy, and creating a communication campaign. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson International Edition, Prentice Hall, editions: 2008 or 2010. Literatura uzupełniająca: S. G. Dacko, "The advanced dictionary of marketing: putting theory to use", Oxford, New York, Oxford University Press, 2008. W. J. Hauser, D. M. Lewison, "Marketing in the 21st century.Vol. 2, Interactive and multi-channel marketing", Westport, London, Praeger, 2007. Ph. Kotler, J. A. Caslione, "Chaotics: the business of managing and marketing in the age of turbulence", New York, American Management Association, 2009. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% ocena z ćwiczeń: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT KON
ŚR KON
KON
KON
KON
KON
CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Małgorzata Bombol, Joanna Karwowska, Dominika Mirońska | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Marketing (market) orientation. The role of marketing in integrating all activities focused on increasing organization's competitiveness and value proposition attractiveness. Environment influence on companies' and other organizations' effectiveness and efficiency. Marketing information system application in determining target markets, offers' positioning and a range of instruments aimed at achieving marketing objectives. Designing a marketing plan - a practical approach. When discussing marketing activities, the issue of social responsibility is taken into account, as well as the use of the Internet to conduct these activities. |
|
Pełny opis: |
The aim of the course is to provide knowledge about the basic marketing concepts and tools that are a key element of modern company management. This knowledge will be supported by numerous examples from the market and by activities carried out during the course. They will help students acquire practical skills in the area of marketing, including analysis of the environment, selection of the target group, offer positioning, as well as proposing specific solutions in the area of brand and product management, pricing, distribution policy, and creating a communication campaign. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson International Edition, Prentice Hall, editions: 2008 or 2010. Literatura uzupełniająca: S. G. Dacko, "The advanced dictionary of marketing: putting theory to use", Oxford, New York, Oxford University Press, 2008. W. J. Hauser, D. M. Lewison, "Marketing in the 21st century.Vol. 2, Interactive and multi-channel marketing", Westport, London, Praeger, 2007. Ph. Kotler, J. A. Caslione, "Chaotics: the business of managing and marketing in the age of turbulence", New York, American Management Association, 2009. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% ocena z ćwiczeń: 50.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR KON
KON
CZ PT KON
|
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Małgorzata Bombol, Joanna Karwowska, Rafał Kasprzak, Michał Lutostański, Dominika Mirońska, Anita Szuszkiewicz, Wojciech Trzebiński | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Marketing (market) orientation. The role of marketing in integrating all activities focused on increasing organization's competitiveness and value proposition attractiveness. Environment influence on companies' and other organizations' effectiveness and efficiency. Marketing information system application in determining target markets, offers' positioning and a range of instruments aimed at achieving marketing objectives. Designing a marketing plan - a practical approach. When discussing marketing activities, the issue of social responsibility is taken into account, as well as the use of the Internet to conduct these activities. |
|
Pełny opis: |
The aim of the course is to provide knowledge about the basic marketing concepts and tools that are a key element of modern company management. This knowledge will be supported by numerous examples from the market and by activities carried out during the course. They will help students acquire practical skills in the area of marketing, including analysis of the environment, selection of the target group, offer positioning, as well as proposing specific solutions in the area of brand and product management, pricing, distribution policy, and creating a communication campaign. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson International Edition, Prentice Hall, editions: 2008 or 2010. Literatura uzupełniająca: S. G. Dacko, "The advanced dictionary of marketing: putting theory to use", Oxford, New York, Oxford University Press, 2008. W. J. Hauser, D. M. Lewison, "Marketing in the 21st century.Vol. 2, Interactive and multi-channel marketing", Westport, London, Praeger, 2007. Ph. Kotler, J. A. Caslione, "Chaotics: the business of managing and marketing in the age of turbulence", New York, American Management Association, 2009. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% ocena z ćwiczeń: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR KON
KON
KON
KON
KON
CZ PT |
Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Małgorzata Bombol, Rafał Kasprzak, Michał Lutostański, Dominika Mirońska, Anita Szuszkiewicz | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
Marketing (market) orientation. The role of marketing in integrating all activities focused on increasing organization's competitiveness and value proposition attractiveness. Environment influence on companies' and other organizations' effectiveness and efficiency. Marketing information system application in determining target markets, offers' positioning and a range of instruments aimed at achieving marketing objectives. Designing a marketing plan - a practical approach. When discussing marketing activities, the issue of social responsibility is taken into account, as well as the use of the Internet to conduct these activities. |
|
Pełny opis: |
The aim of the course is to provide knowledge about the basic marketing concepts and tools that are a key element of modern company management. This knowledge will be supported by numerous examples from the market and by activities carried out during the course. They will help students acquire practical skills in the area of marketing, including analysis of the environment, selection of the target group, offer positioning, as well as proposing specific solutions in the area of brand and product management, pricing, distribution policy, and creating a communication campaign. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson International Edition, Prentice Hall, editions: 2008 or 2010. Literatura uzupełniająca: S. G. Dacko, "The advanced dictionary of marketing: putting theory to use", Oxford, New York, Oxford University Press, 2008. W. J. Hauser, D. M. Lewison, "Marketing in the 21st century.Vol. 2, Interactive and multi-channel marketing", Westport, London, Praeger, 2007. Ph. Kotler, J. A. Caslione, "Chaotics: the business of managing and marketing in the age of turbulence", New York, American Management Association, 2009. |
|
Uwagi: |
Kryteria oceniania: egzamin tradycyjny-pisemny: 50.00% ocena z ćwiczeń: 50.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.