Creative management with Google

The subject, carried out jointly with Google, is aimed at current and future innovators who will be able to use the potential of the electronic economy, design skills and modern project management methods in managing an organization. In addition, competencies will be developed in terms of a creative outlook on running a business and creative, team-based and interdisciplinary problem solving.

Creative Management with Google is a subject conducted jointly with Google Poland, which aims to review contemporary research and practice-based knowledge on the most important topics, concepts and contributions within the fields of knowledge management, creativity and innovation in organizations. The goal is to experientially learn the competencies needed to lead innovation and creativity processes, as well as change in organizations. First of all, the scope of the subject focuses on the following areas: individuals, teams innovating at work; creativity and innovation in the organizational environment, and optimizing the learning, creativity and innovation processes of organizations. The subject is co-taught with Google representatives and includes a study visit to Google's headquarters in Warsaw.

Literatura podstawowa:

1. Alex Osborn, Applied Imagination: Principles and Procedures of Creative Problem Solving, Creative Education Foundation Press, 1953/2001, ISBN 0-930222-73-3

2. Edward de Bono, Lateral Thinking : Creativity Step by Step, Harper & Row, 1973, trade paperback, 300 pages, ISBN 0-06-090325-2

3. Tim Brown. Design Thinking. Harvard Business Review, June 2008.

Literatura uzupełniająca:

1. Altshuller, Henry. 1994. The Art of Inventing (And Suddenly the Inventor Appeared). Translated by Lev Shulyak. Worcester, Massachusetts: Technical Innovation Center. ISBN 0-9640740-1-X.

2. Rowe, G. Peter (1987). Design Thinking. Cambridge: The MIT Press. ISBN 978-0-262-68067-7.

Publikacje własne:

Rafał KASPRZAK, Przemysły kreatywne w Polsce : ,2013;

Rafał Kasprzak, Creative Industries in the Polish Economy: Growth and Operating Conditions,W: red. dr Caroline Chapain, prof. Tadeusz Stryjakiewicz, Creative Industries in Europe : Drivers of New Sectoral and Spatial Dynamics,2017;

Marta ZIÓŁKOWSKA, Management Essentials,2015;

Marta ZIÓŁKOWSKA, Kreowanie i wykorzystanie innowacji w powiązaniach franczyzowych w globalnej gospodarce ,W: red. Ryszard BARTKOWIAK, Piotr WACHOWIAK, Wiedza i bogactwo narodów : ,2013

Kryteria oceniania:

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egzamin testowy: 0.00%

egzamin ustny: 0.00%

kolokwium: 0.00%

referaty/eseje: 0.00%

ocena z ćwiczeń: 0.00%

inne: 20.00%

projekty: 0.00%

prezentacje indywidualne lub grupowe: 80.00%

The subject, carried out jointly with Google, is aimed at current and future innovators who will be able to use the potential of the electronic economy, design skills and modern project management methods in managing an organization. In addition, competencies will be developed in terms of a creative outlook on running a business and creative, team-based and interdisciplinary problem solving.

Creative Management with Google is a subject conducted jointly with Google Poland, which aims to review contemporary research and practice-based knowledge on the most important topics, concepts and contributions within the fields of knowledge management, creativity and innovation in organizations. The goal is to experientially learn the competencies needed to lead innovation and creativity processes, as well as change in organizations. First of all, the scope of the subject focuses on the following areas: individuals, teams innovating at work; creativity and innovation in the organizational environment, and optimizing the learning, creativity and innovation processes of organizations. The subject is co-taught with Google representatives and includes a study visit to Google's headquarters in Warsaw.

Literatura podstawowa:

1. Alex Osborn, Applied Imagination: Principles and Procedures of Creative Problem Solving, Creative Education Foundation Press, 1953/2001, ISBN 0-930222-73-3

2. Edward de Bono, Lateral Thinking : Creativity Step by Step, Harper & Row, 1973, trade paperback, 300 pages, ISBN 0-06-090325-2

3. Tim Brown. Design Thinking. Harvard Business Review, June 2008.

Literatura uzupełniająca:

1. Altshuller, Henry. 1994. The Art of Inventing (And Suddenly the Inventor Appeared). Translated by Lev Shulyak. Worcester, Massachusetts: Technical Innovation Center. ISBN 0-9640740-1-X.

2. Rowe, G. Peter (1987). Design Thinking. Cambridge: The MIT Press. ISBN 978-0-262-68067-7.

Publikacje własne:

Rafał KASPRZAK, Przemysły kreatywne w Polsce : ,2013;

Rafał Kasprzak, Creative Industries in the Polish Economy: Growth and Operating Conditions,W: red. dr Caroline Chapain, prof. Tadeusz Stryjakiewicz, Creative Industries in Europe : Drivers of New Sectoral and Spatial Dynamics,2017;

Marta ZIÓŁKOWSKA, Management Essentials,2015;

Marta ZIÓŁKOWSKA, Kreowanie i wykorzystanie innowacji w powiązaniach franczyzowych w globalnej gospodarce ,W: red. Ryszard BARTKOWIAK, Piotr WACHOWIAK, Wiedza i bogactwo narodów : ,2013

Kryteria oceniania:

egzamin tradycyjny-pisemny: 0.00%

egzamin testowy: 0.00%

egzamin ustny: 0.00%

kolokwium: 0.00%

referaty/eseje: 0.00%

ocena z ćwiczeń: 0.00%

inne: 20.00%

projekty: 0.00%

prezentacje indywidualne lub grupowe: 80.00%

The subject, carried out jointly with Google, is aimed at current and future innovators who will be able to use the potential of the electronic economy, design skills and modern project management methods in managing an organization. In addition, competencies will be developed in terms of a creative outlook on running a business and creative, team-based and interdisciplinary problem solving.

Creative Management with Google is a subject conducted jointly with Google Poland, which aims to review contemporary research and practice-based knowledge on the most important topics, concepts and contributions within the fields of knowledge management, creativity and innovation in organizations. The goal is to experientially learn the competencies needed to lead innovation and creativity processes, as well as change in organizations. First of all, the scope of the subject focuses on the following areas: individuals, teams innovating at work; creativity and innovation in the organizational environment, and optimizing the learning, creativity and innovation processes of organizations. The subject is co-taught with Google representatives and includes a study visit to Google's headquarters in Warsaw.

Literatura podstawowa:

1. Alex Osborn, Applied Imagination: Principles and Procedures of Creative Problem Solving, Creative Education Foundation Press, 1953/2001, ISBN 0-930222-73-3

2. Edward de Bono, Lateral Thinking : Creativity Step by Step, Harper & Row, 1973, trade paperback, 300 pages, ISBN 0-06-090325-2

3. Tim Brown. Design Thinking. Harvard Business Review, June 2008.

Literatura uzupełniająca:

1. Altshuller, Henry. 1994. The Art of Inventing (And Suddenly the Inventor Appeared). Translated by Lev Shulyak. Worcester, Massachusetts: Technical Innovation Center. ISBN 0-9640740-1-X.

2. Rowe, G. Peter (1987). Design Thinking. Cambridge: The MIT Press. ISBN 978-0-262-68067-7.

Publikacje własne:

Marta Ziółkowska, Co-creation of value in sustainable marketing in SMEs,W: red. Paweł Pietrasieński, Piotr Wachowiak, Marcin Wojtysiak-Kotlarski, prof. Elliot Parker , prof. Mehmet S. Tosun, Entrepreneurship, economic development and public policy : in search of synergies,2019;

Marta ZIÓŁKOWSKA, Innovativeness determinants of network organisations.,W: red. Barbara BOJEWSKA, Innovativeness determinants of network organisations in the knowledge economy.,2014;

Marta Ziółkowska, dr Anjala Krishen, dr Mark Leenders, dr Siva Muthaly, dr Michael LaTour, Social networking from a social capital perspective : a cross-cultural analysis, W: EUROPEAN JOURNAL OF MARKETING,2019;

Marta ZIÓŁKOWSKA, Kreowanie i wykorzystanie innowacji w powiązaniach franczyzowych w globalnej gospodarce ,W: red. Ryszard BARTKOWIAK, Piotr WACHOWIAK, Wiedza i bogactwo narodów : ,2013;

Rafał Kasprzak, Business opportunities in cultural and creative industries in the Central and Eastern Europe,W: red. Paweł Pietrasieński, Piotr Wachowiak, Marcin Wojtysiak-Kotlarski, prof. Elliot Parker , prof. Mehmet S. Tosun, Entrepreneurship, economic development and public policy : in search of synergies,2019;

Marta Ziółkowska, The Models of Cooperation Between Small and Medium-Sized Enterprises as an Expression of the Changes in Their Behaviour Triggered by the Crisis,W: red. Anna Skowronek-Mielczarek, Mirosław Jarosiński, The influence of the crisis on the behaviour of small and medium-sized enterprises : research results ,2017;

Marta ZIÓŁKOWSKA, Management Essentials,2015;

Rafał Kasprzak, Albert Tomaszewski, Marta Ziółkowska, A Concept of Business Model in Cultural and Creative Sectors : Empirical Study ,W: red. Marcin Wojtysiak-Kotlarski, Paweł Pietrasieński, Entrepreneurship, Economic Development and Public Policy - COVID 19 and the Economy: Impact on Business, Academia, Government & People,2021;

Marta ZIÓŁKOWSKA, Innovativeness determinants of franchise organisations.,W: red. Barbara BOJEWSKA, Innovativeness determinants of network organisations in the knowledge economy.,2014;

Rafał KASPRZAK, Przemysły kreatywne w Polsce : ,2013;

Rafał Kasprzak, Creative Industries in the Polish Economy: Growth and Operating Conditions,W: red. dr Caroline Chapain, prof. Tadeusz Stryjakiewicz, Creative Industries in Europe : Drivers of New Sectoral and Spatial Dynamics,2017 Doświadczenie zawodowe lub doświadczenie dydaktyczne: The team reporting the lecture is actively consulting organizations related to business development based on creative methodologies.

Kryteria oceniania:

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egzamin ustny: 0.00%

kolokwium: 0.00%

referaty/eseje: 0.00%

ocena z ćwiczeń: 0.00%

inne: 20.00%

projekty: 0.00%

prezentacje indywidualne lub grupowe: 80.00%

The subject, carried out jointly with Google, is aimed at current and future innovators who will be able to use the potential of the electronic economy, design skills and modern project management methods in managing an organization. In addition, competencies will be developed in terms of a creative outlook on running a business and creative, team-based and interdisciplinary problem solving.

Creative Management with Google is a subject conducted jointly with Google Poland, which aims to review contemporary research and practice-based knowledge on the most important topics, concepts and contributions within the fields of knowledge management, creativity and innovation in organizations. The goal is to experientially learn the competencies needed to lead innovation and creativity processes, as well as change in organizations. First of all, the scope of the subject focuses on the following areas: individuals, teams innovating at work; creativity and innovation in the organizational environment, and optimizing the learning, creativity and innovation processes of organizations. The subject is co-taught with Google representatives and includes a study visit to Google's headquarters in Warsaw.

Literatura podstawowa:

1. Alex Osborn, Applied Imagination: Principles and Procedures of Creative Problem Solving, Creative Education Foundation Press, 1953/2001, ISBN 0-930222-73-3

2. Edward de Bono, Lateral Thinking : Creativity Step by Step, Harper & Row, 1973, trade paperback, 300 pages, ISBN 0-06-090325-2

3. Tim Brown. Design Thinking. Harvard Business Review, June 2008.

Literatura uzupełniająca:

1. Altshuller, Henry. 1994. The Art of Inventing (And Suddenly the Inventor Appeared). Translated by Lev Shulyak. Worcester, Massachusetts: Technical Innovation Center. ISBN 0-9640740-1-X.

2. Rowe, G. Peter (1987). Design Thinking. Cambridge: The MIT Press. ISBN 978-0-262-68067-7.

Publikacje własne:

Marta Ziółkowska, Co-creation of value in sustainable marketing in SMEs,W: red. Paweł Pietrasieński, Piotr Wachowiak, Marcin Wojtysiak-Kotlarski, prof. Elliot Parker , prof. Mehmet S. Tosun, Entrepreneurship, economic development and public policy : in search of synergies,2019;

Marta ZIÓŁKOWSKA, Innovativeness determinants of network organisations.,W: red. Barbara BOJEWSKA, Innovativeness determinants of network organisations in the knowledge economy.,2014;

Marta Ziółkowska, dr Anjala Krishen, dr Mark Leenders, dr Siva Muthaly, dr Michael LaTour, Social networking from a social capital perspective : a cross-cultural analysis, W: EUROPEAN JOURNAL OF MARKETING,2019;

Marta ZIÓŁKOWSKA, Kreowanie i wykorzystanie innowacji w powiązaniach franczyzowych w globalnej gospodarce ,W: red. Ryszard BARTKOWIAK, Piotr WACHOWIAK, Wiedza i bogactwo narodów : ,2013;

Rafał Kasprzak, Business opportunities in cultural and creative industries in the Central and Eastern Europe,W: red. Paweł Pietrasieński, Piotr Wachowiak, Marcin Wojtysiak-Kotlarski, prof. Elliot Parker , prof. Mehmet S. Tosun, Entrepreneurship, economic development and public policy : in search of synergies,2019;

Marta Ziółkowska, The Models of Cooperation Between Small and Medium-Sized Enterprises as an Expression of the Changes in Their Behaviour Triggered by the Crisis,W: red. Anna Skowronek-Mielczarek, Mirosław Jarosiński, The influence of the crisis on the behaviour of small and medium-sized enterprises : research results ,2017;

Marta ZIÓŁKOWSKA, Management Essentials,2015;

Rafał Kasprzak, Albert Tomaszewski, Marta Ziółkowska, A Concept of Business Model in Cultural and Creative Sectors : Empirical Study ,W: red. Marcin Wojtysiak-Kotlarski, Paweł Pietrasieński, Entrepreneurship, Economic Development and Public Policy - COVID 19 and the Economy: Impact on Business, Academia, Government & People,2021;

Marta ZIÓŁKOWSKA, Innovativeness determinants of franchise organisations.,W: red. Barbara BOJEWSKA, Innovativeness determinants of network organisations in the knowledge economy.,2014;

Rafał KASPRZAK, Przemysły kreatywne w Polsce : ,2013;

Rafał Kasprzak, Creative Industries in the Polish Economy: Growth and Operating Conditions,W: red. dr Caroline Chapain, prof. Tadeusz Stryjakiewicz, Creative Industries in Europe : Drivers of New Sectoral and Spatial Dynamics,2017 Doświadczenie zawodowe lub doświadczenie dydaktyczne: The team reporting the lecture is actively consulting organizations related to business development based on creative methodologies.

Kryteria oceniania:

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egzamin testowy: 0.00%

egzamin ustny: 0.00%

kolokwium: 0.00%

referaty/eseje: 0.00%

ocena z ćwiczeń: 0.00%

inne: 20.00%

projekty: 0.00%

prezentacje indywidualne lub grupowe: 80.00%