Lifestyles and New Product Development

The course is a series of lectures which cover the ways of identifying, tracing and exploring new lifestyles and new products. It is enhanced with a review of the latest literature on the topic presented via student projects. The course provides an overview of the global producer and the global consumer. It explores the role of the media. It helps identify opportunities for new goods, services and ideas.

This course's objective is to analyze lifestyles in relation to the new product development particularly in the new, digital and postmodernist context. The course presents an overview of the global producer and the global consumer. It helps identify opportunities for new goods, services and ideas as well as certain new concepts of their creation and production (design, user experience design). It analyses such fields as creative and digital economy, collaborative economy, freeconomics, startups, future of work, fashion sector, design sector, as well as smart, creative, digital cities, referring also to climat challenges and new social identities.

Literatura podstawowa:

J. Rifkin, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, St. Martin's Press, 2015;

Belk, Russell W., Giana M. Eckhardt, and Fleura Bardhi, eds. Handbook of the sharing economy. Edward Elgar Publishing, 2019;

Kravets, Olga, et al., eds. The SAGE handbook of consumer culture. Sage, 2017;

Fernandez-Pol, Jorge Eduardo, and Charles Harvie. Understanding the Creative Economy and the Future of Employment. Springer Nature, 2020.

Literatura uzupełniająca:

Handbook on the Digital Creative Economy (ed.) R. Towse, C. Handke, Edward Elgar, Cheltenham 2013

Matathia I. & Salzman M. (2000), Next. Trends for the Near Future, The Overlook Press, Woodstock, New York;

Norman, D.A. (2005) Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books;

Rosen E. (2000), The Anatomy of Buzz, Doubleday, New York;

Kryteria oceniania:

kolokwium: 0.00%

inne: 20.00%

projekty: 50.00%

prezentacje indywidualne lub grupowe: 30.00%

The course is a series of lectures which cover the ways of identifying, tracing and exploring new lifestyles and new products. It is enhanced with a review of the latest literature on the topic presented via student projects. The course provides an overview of the global producer and the global consumer. It explores the role of the media. It helps identify opportunities for new goods, services and ideas.

This course's objective is to analyze lifestyles in relation to the new product development particularly in the new, digital and postmodernist context. The course presents an overview of the global producer and the global consumer. It helps identify opportunities for new goods, services and ideas as well as certain new concepts of their creation and production (design, user experience design). It analyses such fields as creative and digital economy, collaborative economy, freeconomics, startups, future of work, fashion sector, design sector, as well as smart, creative, digital cities, referring also to climat challenges and new social identities.

Literatura podstawowa:

J. Rifkin, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, St. Martin's Press, 2015;

Belk, Russell W., Giana M. Eckhardt, and Fleura Bardhi, eds. Handbook of the sharing economy. Edward Elgar Publishing, 2019;

Kravets, Olga, et al., eds. The SAGE handbook of consumer culture. Sage, 2017;

Fernandez-Pol, Jorge Eduardo, and Charles Harvie. Understanding the Creative Economy and the Future of Employment. Springer Nature, 2020.

Literatura uzupełniająca:

Handbook on the Digital Creative Economy (ed.) R. Towse, C. Handke, Edward Elgar, Cheltenham 2013

Matathia I. & Salzman M. (2000), Next. Trends for the Near Future, The Overlook Press, Woodstock, New York;

Norman, D.A. (2005) Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books;

Rosen E. (2000), The Anatomy of Buzz, Doubleday, New York;

Kryteria oceniania:

kolokwium: 0.00%

inne: 20.00%

projekty: 50.00%

prezentacje indywidualne lub grupowe: 30.00%

The course is a series of lectures which cover the ways of identifying, tracing and exploring new lifestyles and new products. It is enhanced with a review of the latest literature on the topic presented via student projects. The course provides an overview of the global producer and the global consumer. It explores the role of the media. It helps identify opportunities for new goods, services and ideas.

This course's objective is to analyze lifestyles in relation to the new product development particularly in the new, digital and postmodernist context. The course presents an overview of the global producer and the global consumer. It helps identify opportunities for new goods, services and ideas as well as certain new concepts of their creation and production (design, user experience design). It analyses such fields as creative and digital economy, collaborative economy, freeconomics, startups, future of work, fashion sector, design sector, as well as smart, creative, digital cities, referring also to climat challenges and new social identities.

Literatura podstawowa:

J. Rifkin, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, St. Martin's Press, 2015;

Belk, Russell W., Giana M. Eckhardt, and Fleura Bardhi, eds. Handbook of the sharing economy. Edward Elgar Publishing, 2019;

Kravets, Olga, et al., eds. The SAGE handbook of consumer culture. Sage, 2017;

Fernandez-Pol, Jorge Eduardo, and Charles Harvie. Understanding the Creative Economy and the Future of Employment. Springer Nature, 2020.

Literatura uzupełniająca:

Handbook on the Digital Creative Economy (ed.) R. Towse, C. Handke, Edward Elgar, Cheltenham 2013

Matathia I. & Salzman M. (2000), Next. Trends for the Near Future, The Overlook Press, Woodstock, New York;

Norman, D.A. (2005) Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books;

Rosen E. (2000), The Anatomy of Buzz, Doubleday, New York;

Kryteria oceniania:

kolokwium: 0.00%

inne: 20.00%

projekty: 50.00%

prezentacje indywidualne lub grupowe: 30.00%

The course is a series of lectures which cover the ways of identifying, tracing and exploring new lifestyles and new products. It is enhanced with a review of the latest literature on the topic presented via student projects. The course provides an overview of the global producer and the global consumer. It explores the role of the media. It helps identify opportunities for new goods, services and ideas.

This course's objective is to analyze lifestyles in relation to the new product development particularly in the new, digital and postmodernist context. The course presents an overview of the global producer and the global consumer. It helps identify opportunities for new goods, services and ideas as well as certain new concepts of their creation and production (design, user experience design). It analyses such fields as creative and digital economy, collaborative economy, freeconomics, startups, future of work, fashion sector, design sector, as well as smart, creative, digital cities, referring also to climat challenges and new social identities.

Literatura podstawowa:

J. Rifkin, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, St. Martin's Press, 2015;

Belk, Russell W., Giana M. Eckhardt, and Fleura Bardhi, eds. Handbook of the sharing economy. Edward Elgar Publishing, 2019;

Kravets, Olga, et al., eds. The SAGE handbook of consumer culture. Sage, 2017;

Fernandez-Pol, Jorge Eduardo, and Charles Harvie. Understanding the Creative Economy and the Future of Employment. Springer Nature, 2020.

Literatura uzupełniająca:

Handbook on the Digital Creative Economy (ed.) R. Towse, C. Handke, Edward Elgar, Cheltenham 2013

Matathia I. & Salzman M. (2000), Next. Trends for the Near Future, The Overlook Press, Woodstock, New York;

Norman, D.A. (2005) Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books;

Rosen E. (2000), The Anatomy of Buzz, Doubleday, New York;

Kryteria oceniania:

kolokwium: 0.00%

inne: 20.00%

projekty: 50.00%

prezentacje indywidualne lub grupowe: 30.00%