Solving Social Challenges. Managerial Tools (CEMS)

The first part of the course focuses on non-profit organizations; specific processes and functions are discussed, such as strategic planning, leadership, fundraising, marketing, and performance evaluation. In the second part the cross-sectoral collaboration and social goals achievement are shown from the business perspective. The course is case study based with many interactive teaching methods like role playing, discussions, small groups assignments and more.

Literatura podstawowa:

Worth, M. J. (2020). Nonprofit Management: Principles and Practice. 6th Edition, CQ Press.

Lenssen, G. G., Smith, N. C. (2019) Managing Sustainable Business: An Executive Education Case and Textbook. Springer Publishing.

Rowe, W. G., Dato-on, M. C. (2013). Introduction to Nonprofit Management. Text and Cases. 1st Edition, SAGE Publications.

Literatura uzupełniająca:

Libby, P., Deitrick, L. (2016). Cases in Nonprofit Management: A Hands-On Approach to Problem Solving. SAGE Publications.

Porter, M.E., Kramer, M.R. (2002). The Competitive Advantage of Corporate Philanthropy, Harvard Business Review, 80(12), 56-68.

Porter, M.E., Kramer, M.R. (2006). Strategy & Society. The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92.

Porter, M.E., Kramer, M.R. (2011). Creating shared value: how to reinvent capitalism - and unleash a wave of innovation and growth. Harvard Business Review, 89(1-2), 62-77.

Pfitzer, M. W., Bockstette, V., Stamp, M. (2013). Innovating for Shared Value. Harvard Business Review, 91(9), 100-107.

Crane, A., Palazzo, G., Spence, L. & Matten, D. (2014). Contesting the Value of the Shared Value Concept. California Management Review, 56(2), 130-153.

Publikacje własne:

Mirońska, D., Zaborek, P. (2019). NGO - Business Collaboration: A Comparison of Organizational, Social and Reputation Value from the NGO Perspective in Poland. Nonprofit and Voluntary Sector Quarterly, 48(3) 532-551.

Mirońska, D., Steuwe, I. (2018). Creating Shared Value. Theoretical Shortcomings and Ways to Overcome them in Practice. Journal of Corporate Responsibility and Leadership, 5(2) 79-92.

Mirońska, D. (2016). Relacje z interesariuszami organizacji non profit z perspektywy marketingowej. Oficyna Wydawnicza Szkoły Głównej Handlowej w Warszawie: Warszawa.

Mirońska, D. (2015). The evolution of relations between business and non-profit organizations. Causes and symptoms. [w:] Social, innovative and financial dimensions of enterprising organizations. Starnawska, M. (red.), Politechnika Gdańska: Gdańsk, 87-95.

egzamin testowy: 30.00%

inne: 26.00%

studia przypadków: 14.00%

prezentacje indywidualne lub grupowe: 30.00%