Pricing and Distribution Strategies
Informacje ogólne
Kod przedmiotu: | 130931-S |
Kod Erasmus / ISCED: |
04.7
|
Nazwa przedmiotu: | Pricing and Distribution Strategies |
Jednostka: | Szkoła Główna Handlowa w Warszawie |
Grupy: |
Przedmioty kierunkowe do wyboru NLLS-ZAR |
Punkty ECTS i inne: |
3.00 (zmienne w czasie)
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Język prowadzenia: | angielski |
Efekty uczenia się: |
Wiedza: 1. The student is able to explain the roles and functions of pricing and distribution strategies in the overall marketing strategy of the company. 2. The student is able to describe and explain characteristics of pricing and distribution strategies of various types. 3. The student is able to identify factors that influence the choice of a pricing and distribution strategy. She is also able to describe the mechanism and intensity of this influence. Umiejętności: 1. The student is able to find and make correct use of sources of information which are essential during the process of creating a pricing and distribution strategy. 2. The student is able to apply methods of strategic and marketing analysis in a company for the purpose of creating a pricing and distribution strategy. 3. The student is able to independently create projects concerning pricing and distribution strategies which are well suited to target markets, competitive position and competitive conditions of the company on the above mentioned markets. Kompetencje społeczne: 1. The student learns how to work as a team member. 2. The student improves creativity during the process of creating strategy projects. |
Zajęcia w cyklu "Preferencje - Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Zajęcia prowadzącego
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|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | Marek Dietl, Marcin Król | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Zajęcia prowadzącego - Ocena |
Zajęcia w cyklu "Semestr letni 2024/25" (jeszcze nie rozpoczęty)
Okres: | 2025-02-15 - 2025-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 14 godzin
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|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company... |
|
Pełny opis: |
Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment. Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012. Literatura uzupełniająca: M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002. |
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Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% studia przypadków: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2024/25" (w trakcie)
Okres: | 2024-10-01 - 2025-02-14 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Konwersatorium, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Konwersatorium - Ocena |
|
Skrócony opis: |
The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company... |
|
Pełny opis: |
Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment. Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012. Literatura uzupełniająca: M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% studia przypadków: 50.00% |
Zajęcia w cyklu "Semestr letni 2023/24" (zakończony)
Okres: | 2024-02-24 - 2024-09-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company... |
|
Pełny opis: |
Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment. Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012. Literatura uzupełniająca: M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002. |
|
Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% studia przypadków: 50.00% |
Zajęcia w cyklu "Semestr zimowy 2023/24" (zakończony)
Okres: | 2023-10-01 - 2024-02-23 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 14 godzin
|
|
Koordynatorzy: | (brak danych) | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Ocena
Wykład - Ocena |
|
Skrócony opis: |
The focus of the course is to deepen students' general knowledge of marketing by presenting functions of prices and distribution in marketing as well as indicating principles of effective and efficient ways of creating them. Course participants will learn what factors determine the choice of pricing and distribution strategy, what kinds of strategies may be applied depending on both competitive conditions and the overall marketing strategy of the company... |
|
Pełny opis: |
Deepening students' general marketing knowledge of principles and methods of creating pricing and distribution strategies as well as knowledge of effective implementation of the above mentioned strategies in enterprises acting in a competitive environment. Developing students' ability to independently conduct analyses which are applied while drafting and implementing pricing and distribution strategies. |
|
Literatura: |
Literatura podstawowa: Ph. Kotler, G. Armstrong, Principles of Marketing, Pearson 2010; M. Christopher, H. Peck, Marketing Logistics, Routledge 2012. Literatura uzupełniająca: M. Christopher, Logistics and Supply Chain Management: Creating Value-Adding Networks: Pearsons Education 2005; T. T. Nagle, R. K. Holden, The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making, Prentice Hall 2002. |
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Uwagi: |
Kryteria oceniania: egzamin testowy: 50.00% studia przypadków: 50.00% |
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.