Zakres tematów: |
Introduction to e-commerce (e-economy, e-business, e-commerce, m-commerce, market development)
Characteristics of e-commerce logistics (B2B B2C C2C logistics, multi-channel and omni-channel distribution, last mile, technological disruptions)
Inbound and outbound logistics in B2B e-commerce (electronic platforms, buying platforms, auctions, collaborative logistics, information exchange standards)
Distribution models in B2C e-commerce (brick-and-click, pure players, drop-shipping, click-and-collect, WalMart, Amazon, Alibaba Group)
E-fulfillment and warehouse management (order management, fulfillment center, WMS, robots and automation, Amazon case study)
Creating customer experience and loyalty (call center, big data analytics, customization, customer value, e-CRM)
Returns management in e-commerce (types of returns, return management, first mile logistics, returns' centers, returns' disposal)
The analysis of logistics outsourcing market for e-commerce (CEP, LSPs, national posts, value-added services, one-stop shopping)
Innovative solutions for "last mile" delivery and their application in the "first mile" of return process (consolidation centers, e-mobility, MaaS, parcel stations, drones and robots, autonomous vehicles)
Designing logistics system for an e-store (critical success factors, make-or-buy, scope and price negotiation, efficiency metrics, guest speaker)
E-delivery models and logistics in food industry (perishable products delivery, transport and warehouse requirements, same-day-delivery, Amazon and Whole Foods)
E-commerce logistics for bulky products (bulky products delivery, transport requirements, white-glove services, specialized LSPs, IKEA case study)
Return logistics in fashion industry (clothes and shoes e-shopping, costs of returns, return policy, return management process, Zalando case study)
E-commerce in telecommunication, banking, and insurance sectors (trust and safety, substitute or complementary channel, specialized providers, Mbank case study)
Project presentations (innovative solutions, best practices, start-ups, cross-border solutions, own e-business plan)
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