Managing Research and Development (R&D) in Transnational Corporations 234791-D
Semestr zimowy 2019/20
Informacje o zajęciach (wspólne dla wszystkich grup)
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Introduction into the course: knowledge, research and development (R&D), innovation process, technology, technological innovation, technological competences - definitions, features and linkages between the terms.
The general differentiation of TNCs involved in R&D activities: science- and technology-based companies - the major features, examples, and its comparison to the OECD's classification of manufacturing industries based on technology.
Transnational corporations as the driving forces behind the global technological progress - the discussion of R&D expenditures of globally leading TNCs against a background of R&D financial data for countries.
The R&D strategy as one of the key elements of the overall strategy and the innovation strategy in the TNCs.
The idea of 'a double network' - strengths and weaknesses of the main modes of carrying out R&D projects adopted by TNCs (full and partial outsourcing of R&D vs. establishing and developing an R&D network of units within a TNC).
The position of a senior R&D manager in the hierarchy of a TNC. The impact of a TNC's top management's profile on decision-making about the mode of running R&D activities in the TNC.
Organising corporate R&D structure: procedure for establishing new corporate R&D units, integration vs. autonomy between corporate R&D units within a corporate R&D network, closing down corporate R&D units.
Co-ordination of cross-functional activities involving R&D, production and marketing. Differentiation between 'customer-oriented R&D' and 'market-oriented R&D'.
R&D collaboration between TNCs and the science sector (universities, research laboratories etc.)
R&D collaboration between TNCs and other companies. The importance of technology alliances.
A scoring method as one of the R&D project evaluation techniques - discussion and an exercise.
Transnational corporations as one of the pillars of countries' National Innovation Systems (NIS) - the role of TNCs in linking NISes of different countries.
Implications of the growing trend of internationalisation of corporate R&D activities for home and host countries of TNCs involved in running R&D.
Poland's position in the process of corporate R&D internationalisation.
Conclusions: assessing the future impact of a growing involvement of TNCs in R&D activities on NISes of Poland and the selected countries or regions of the world.
Wszystkie zajęcia odbywają się w budynku:
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.