Communication: the process of communication and its variables and levels, forms and types of communication, communication models, systems of social communication.
Culture: defining the culture, culture symptoms; the iceberg model of culture; cultural modes of communication.
The process of acculturation: culturally diversified societies.
National cultures typologies in communication perspective: cultural dimensions and typologies.
Tourism as a socio-cultural phenomenon : the nature of cross-cultural contacts in historical perspective, tourism as a social phenomenon of human relations and intercultural relations.
Cultural attractiveness of tourist destinations.
Types of intercultural communication in tourism: familiar-foreign continuum.
The development of cross-cultural contacts in tourism: stages of host community attitude changes, tourist assets exploitation mechanism.
Tourism impact on host communities: hosts-tourist asymmetrical relations.
Tourism and the commercialization of culture: from the tourism of sightseeing to the tourism of consuming, marginalization of cognitive elements in tourism.
Authenticity of cross-cultural contacts in tourism.
Tourism as a dialogue of cultures.
Intercultural communication in tourism industry enterprise: employees' cultural competence, interactions with tourists and local communities.
Intercultural management in tourism: cross-cultural aspects of negotiations, managing a multicultural team.
Intercultural marketing communication in tourism: presenting the cultural context in guidebooks and promotional materials, cultural patterns in tourist consumer behaviour.
|