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katalog przedmiotów - pomoc

Business in Big Emerging Markets (IB) 231991-D
Wykład (WYK) Semestr zimowy 2020/21

Informacje o zajęciach (wspólne dla wszystkich grup)

Liczba godzin: 20
Limit miejsc: (brak limitu)
Zaliczenie: Egzamin
Zakres tematów:

Emerging markets vs developed markets. Typology of emerging markets. The importance of emerging markets for international business.

Biggest corporations from emerging markets. Internationalization strategies of companies from emerging markets.

Corporate social responsibility and emerging markets. Ethical issues of doing business in emerging markets / with business partners from emerging markets.

Challenges and the scope of decision on the expansion into emerging markets. Firm internationalization strategy - the process of formulating. Market selection. Emerging markets` entry strategies. Emerging markets` exit strategies. Localization of activities in emerging markets.

Challenges and the scope of decision on the expansion into emerging markets. Firm internationalization strategy - the process of formulating. Market selection. Emerging markets` entry strategies. Emerging markets` exit strategies. Localization of activities in emerging markets.

Characteristics of business negotiations with partners from Russia and Poland.

Characteristics of business negotiations with partners from Asia.

Characteristics of business negotiations with partners from Central and South America.

Management of strategic alliances, including joint ventures, with business partners from emerging markets.

Foreign trade transactions with business partners from emerging markets - contracts` formulating and executing, risk reduction. Specific problems of sourcing in emerging markets.

Country of origin effect and marketing strategies of companies and brands in emerging markets, as well as of companies and brands from emerging markets. International marketing strategies of companies and brands from emerging markets.

Characteristics of marketing strategies on emerging markets. Rural marketing in emerging markets. Luxury brands marketing in emerging markets.

Internet and mobile devices usage in emerging markets. Internet users in emerging markets. E-commerce in emerging markets. Social media in emerging markets.

Legal aspects of e-commerce with business partners from emerging markets.

Project of expansion of a company/ its brand on emerging market- case studies.

Project of expansion of a company/ its brand on emerging market- case studies.

Grupy zajęciowe

zobacz na planie zajęć

Grupa Termin(y) Prowadzący Miejsca Akcje
1 każdy wtorek, 15:20 - 17:00, sala 210
Marzanna Witek-Hajduk, Elżbieta Wąsowicz-Zaborek, Anna Grudecka, Bartosz Targański, Anna Napiórkowska 22/30 szczegóły
Wszystkie zajęcia odbywają się w budynku:
budynek A
Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.