Introduction to Public and Economic Diplomacy 13A1N1-D
Wykład (WYK) Semestr letni 2025/26

What are economic and public diplomacy and how they relate to diplomatic relations between nations? : Theoretical foundations and historical overview

Major considerations of contemporary economic diplomacy

Economic diplomacy and investment flows

Economic diplomacy and internationalization of businesses

Economic diplomacy and socioeconomic competitiveness

Why does soft power and nation branding matter?

Key concepts, tools and sub-fields of contemporary public diplomacy

Cultural, educational and International broadcasting diplomacy

Development and humanitarian aid diplomacy

Diplomatic role of cities and regions

Corporate and NGOs' role in diplomacy

Digital diplomacy

The most successful public and economic diplomacy models (EU, US, China, UK, Australia)

Public and economic diplomacy in Poland

Economic and public diplomacy - challenges ahead