Foreign (Market) Expansion Project 132761-D
Konwersatorium (KON) Semestr letni 2025/26

Concept of Foreign Expansion Project.

Elements of marketing environnement in international business.

Strategies of expansion on foreign markets: classification of strategies and tools of marketing-mix. Introduction to marketing research.

- Strategies of expansion on foreign markets: classification of strategies and tools of marketing-mix. Introduction to marketing research - continued

- Marketing research.

- Discussion about requirements related to internet questionnaires to be elaborated by groups of students to collect primary data and about working on secondary data from Passport (Euromonitor) database.

- Checking and correcting internet questionnaires elaborated by groups of students.

- Checking and correcting internet questionnaires elaborated by groups of students.

- Checking and correcting internet questionnaires elaborated by groups of students.

- Cultural aspects of expansion on foreign markets.

- Examples of expansion on foreigna markets - case study.

- Examples of expansion on foreigna markets - case study.

- Successful and unsuccessful examples of expansion on foreign markets ? mini-case studies prepared and presented by students.

- Introduction to analysis of data collected by students with programme SPSS.

- Pre-presentations of two final raports.

- Presentation of final reports and recommendations (based on primary and secondary data).