Technological Environment of International Business 221641-D
Konwersatorium (KON) Semestr letni 2024/25

Internet and mobile technology as important factors creating the New Economy in the era of information society - digital economy according to P. Kotler an concept of Marketing 4.0.

Characteristics of information society and virtual societies

Influence of information technologies on the competitiveness of companies- analysis using the concept of 5 market forces created by M. Porter

Contemporary marketing as a combination of offline marketing, online marketing and mobile marketing

Legal conditions of new information technologies

Legal and institutional conditions of cross-border e-commerce,

Characteristics of the Internet users in the world and their segmentation

Use of the Internet in marketing research

Internet and product and price decisions of companies

Internet and distribution decisions ? transborder e-commerce and promotion

Sharing economy as a one of the ways to redefine of business model

IoT, Big Data, Blockchain and AI and their impact on business conditions in digital economy

Mobile technology and product, price, distribution and promotional decisions

Supply chain in digital economy

The impact of the Internet on changing the structure of the international tourism market