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Internet and mobile technology as important factors creating the New Economy in the era of information society - digital economy according to P. Kotler an concept of Marketing 4.0.
Characteristics of information society and virtual societies
Influence of information technologies on the competitiveness of companies- analysis using the concept of 5 market forces created by M. Porter
Contemporary marketing as a combination of offline marketing, online marketing and mobile marketing
Legal conditions of new information technologies
Legal and institutional conditions of cross-border e-commerce,
Characteristics of the Internet users in the world and their segmentation
Use of the Internet in marketing research
Internet and product and price decisions of companies
Internet and distribution decisions ? transborder e-commerce and promotion
Sharing economy as a one of the ways to redefine of business model
IoT, Big Data, Blockchain and AI and their impact on business conditions in digital economy
Mobile technology and product, price, distribution and promotional decisions
Supply chain in digital economy
The impact of the Internet on changing the structure of the international tourism market
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