Cultural Determinants of International Business 221371-D
Wykład (WYK) Semestr letni 2024/25

Definitions of culture and international business. Internationalization of companies. Environment of international business.

Levels, types, elements and models of culture. Related terms.

Selected classifications of national and business cultures.

Cultural zones, regional cultural factors. Cultural factors and international marketing. Intercultural marketing.

Cultural factors in consumer behaviour.

Country of origin effect. Consumer ethnocentrism. Cultural stereotypes.

Communication in international business.

Psychic and cultural distance in international business.

Corporate (organizational) culture and national culture.

Corporate culture: definitions, types, functions.

Models of organizational management in various countries.

Managing multicultural teams.

Negotiations in international business.

Cultural dilemmas in international business.

International cultural trends.