Marketing (English version) 110481-S
Konwersatorium (KON) Semestr letni 2024/25

Course administration. The concept of marketing and its evolution. Marketing orientation. Social responsibility in marketing.

Marketing planning process. Structure of marketing plan.

Conditions of the marketing decisions making. Internet as a factor in the company's environment.

SWOT analysis. Marketing goals formulation.

Marketing information system.

Customers' behavior.

Customers' segmentation.

Offer positioning.

Product management.

Packaging and branding.

Price management.

Distribution channels management.

Marketing communications.

Communications decisions.

Lessons to take home.