Szkoła Główna Handlowa w Warszawie - Centralny System Uwierzytelniania
Strona główna

Global tourism market 130891-D
Konwersatorium (KON) Semestr letni 2023/24

Informacje o zajęciach (wspólne dla wszystkich grup)

Liczba godzin: 30
Limit miejsc: (brak limitu)
Zaliczenie: Ocena
Zakres tematów:

Tourism as an economic phenomenon; scope and structure of the tourism market; tourism as a component of international trade in services; measures of the volume of demand and supply in the tourism market

Economic and socio-demographic factors shaping demand in the global tourism market; major issue markets

Economic and environmental factors shaping supply in the tourism market; major tourist destinations and their evolution geographically

New technologies in tourism (AR, AI, communication bots, etc.)

Concepts of sustainable tourism development, tourism development vs Sustainable Development Goals. Barriers to tourism development.

Concepts of competitiveness in the tourism market. Selected methods of assessing competitiveness of destinations.

Contemporary health tourism - trends, forms, directions

Spa tourism: organisation of spa tourism activities; treatment profiles and characteristics of statutory spas in Poland; new services in spas and hotel facilities

Wellness & spa: history and concepts relating to the area of wellness & spa; forms of wellness & spa

Service areas of wellness & spa products: types and types of wellness & spa facilities; wellness & spa centres in Poland; minimum standards for wellness & spa hotels

Cultural tourism: culture in anthropological and economic terms, cultural tourism assets

Cultural tourism: protection of cultural assets, role of international organisations (UNESCO, ICOMOS).

Business tourism: meetings industry, MICE, specific features of business tourism

Business tourism: activities of convention bureaux, business tourism and economic development, ROI issues in incentive tourism

Medical tourism: definition, terminology in the area of medical tourism; factors influencing the development of medical tourism; the medical tourism market; the risks associated with medical tourism. Position of Polish medical tourism on emission markets.

Grupy zajęciowe

zobacz na planie zajęć

Grupa Termin(y) Prowadzący Akcje
1 każdy wtorek, 13:30 - 15:10, sala 115
Ewa Dziedzic szczegóły
Wszystkie zajęcia odbywają się w budynku:
budynek G (główny)
Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.
al. Niepodległości 162
02-554 Warszawa
tel: +48 22 564 60 00 http://www.sgh.waw.pl/
kontakt deklaracja dostępności mapa serwisu USOSweb 7.0.4.0