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1. Key terms and definitions: culture, cultural heritage, creative economy
- variety of aspects and definitions of culture
- global diversity of the phenomenon of culture
- cultural heritage: definitions, current discourse
- culture and politics, protection of cultural assets
- cultural and creative industries: basic information and data
2. Key terms and definitions: tourism
- international and domestic tourism markets
- characteristics of the tourism product
- cultural tourism: definitions, current discourse
- creative tourism / experiential tourism
- theory of mobilities and cultural tourism
3. History of cultural tourism
- antique roots of cultural tourism
- traveller needs and services throughout centuries
- the tourist and the traveller
4. Contemporary forms of cultural tourism
- museum, heritage, culinary, sports, event, religious, literary, military tourism etc.
- characteristics of cultural tourism participants
5. Cultural tourism destinations: key features and issues
- key characteristics of cultural tourism destinations
- thematic cultural trails
- city breaks / urban tourism
- impact of cultural tourism on the economy of its destinations
- the role of the UNESCO World Heritage List and the current debate
6. Value of the cultural tourism market: an estimation
- cultural tourism as a product category
- value of cultural assets: categories, assessment methods
- cultural tourism and the tourism industry
7. The relationship between tourism and culture: critical analysis
- characteristics of the relationship between tourism and culture
- cultural assets as tourism attractions
- the role of tourism in financing culture: opportunities and threats - summary
8. International organisations in cultural tourism
- introduction: the international community
- the role of NGOs in protection and care of cultural assets
- UNESCO, ICOMOS, regional and sector-specific organisations important for cultural tourism
9. Cultural tourism and sustainable development
- the theory of sustainable development
- the key threats and challenges
- impact of tourism on local traditions and cultures
- cultural tourism and the Sustainable Development Goals
10. Cultural policy in Poland and the World
- protection of cultural assets
- cultural education
- cultural tourism and historical policy
11. Commercialisation of culture and its consequences
- cultural management, culture as a product
- interpretation of cultural assets for the purpose of tourism: opportunities and threats
- authenticity
- post-colonialism, identity
12. IT and new technologies in cultural tourism
- digital technologies in interpretation of heritage
- Virtual Reality & Augmented Reality
- social media in cultural tourism
13. Globalisation: opportunities and threats for cultural tourism
- right to tourism
- barriers for cultural tourism development
- Macdonaldisation of culture
14. Latest trends, data and development forecasts
- overtourism
- urbanisation
- intergenerational change
- other current trends
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