International Marketing 220281-D
Konwersatorium (KON) Semestr zimowy 2023/24

Definition of international and global marketing. International orientations of companies.

Standardization, globalization and adaptation (diversification) of international marketing.

International marketing environment's influence on tactical decisions.

Foreign target markets' segmentation selection and selection.

International marketing research.

Key marketing aspects of entry strategies.

Decisions on product elements in foreign markets. International product life cycle.

Branding in international marketing, brand strategies.

Channels of distribution in foreign markets.

Foreign market communication (international promotion).

Pricing in foreign markets.

International Marketing strategies for small and medium-sized firms