Concept of Foreign Expansion Project.
Elements of marketing environnement in international business.
Strategies of expansion on foreign markets: classification of strategies and tools of marketing-mix. Introduction to marketing research.
- Strategies of expansion on foreign markets: classification of strategies and tools of marketing-mix. Introduction to marketing research - continued
- Market research: - basic concepts. There is no possibility to elaborate further semester plan of lectures, because work on Foreign Expansion Projects is similar to the one on Bachelor / Master theses. Individual meetings are needed with each group separately because of diversity in projects' topics.
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Individual meetings with particular groups (konwersatorium)
- Presentation of the final report and recommendations
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