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Company environment and its impact on managerial strategic choices.
Risk in strategic management and methods of its reduction.
Company strategic segmentation methods. Strategic business units (SBU) identification. Industry definition.
Methods of industry attractiveness analysis. Theories of industry, product, and technology life cycles.
Competitive analysis. Strategic groups' maps.
Industry structure analysis. Fragmented and concentrated sectors. Resistance to both excessive industry fragmentation and concentration.
Threat of new entry into an industry. Entry and exit barriers. Entry profitability analysis.
Analysis of substitutes. Principles of defence against substitutes.
Segmentation and analysis of industry suppliers and buyers. Principles of both suppliers and buyers bargaining power reduction.
Presentation and assessment of various methods of a company's strategic potential analysis. Key success factors. Value chain analysis. Strategic audit.
Assessment of a firm's competitive position. SWOT analysis.
Company's competitiveness. Types of competitive advantage and methods of their creation.
Resources and competences as sources of competitive advantage.
Business models vs. competitive strategies.
Issues related to competitive strategy implementation. Strategic information systems. Strategic controlling.
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