Theoretical groundings of pricing strategy creation.
Basic types of pricing strategies and factors influencing their choice.
Cost-oriented, demand-oriented and competition-oriented pricing strategies.
Specificity of pricing strategies and tactics performed by manufacturers, commercial firms and service companies.
Pricing strategies and tactics of companies acting on international markets.
Analysis of examples depicting various pricing strategies performed by companies of various types.
Distribution strategy and its functions in marketing.
Factors influencing the choice of a distribution strategy.
Conventional and integrated distribution strategies.
Multichannel distribution strategies.
Big retail chains vs. pricing strategies performed by manufacturers.
Distribution strategies on provisions market.
Virtual distribution strategies.
Specificity of distribution strategies in network and multi-level marketing.
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