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Competitive Strategies (e-learning) 120598-D
Kurs internetowy (KINT) Semestr zimowy 2021/22

Informacje o zajęciach (wspólne dla wszystkich grup)

Liczba godzin: 30
Limit miejsc: (brak limitu)
Zaliczenie: Egzamin
Zakres tematów:

Company environment:

- Elements, stakeholders, dimensions and areas of business environment.

- Impact on managerial strategic choices.

- Risk in strategic management and methods of its reduction.

Company strategic segmentation methods:

- Principles of industrial sector defining.

- Segmentation principles.

- Strategic business units (SBU) separation in a company activity.

Methods of industry attractiveness analysis:

- Theories of industry.

- Product, and technology life cycles.

- Attractiveness assessment method.

Competitive analysis in industry:

- Maps of strategic groups in sectors.

- Industry structure analysis.

- Fragmented and concentrated sectors.

- Resistance both excessive industry fragmentation and concentration.

M. Porter's five competitive forces that shape any industry:

- Threats analysis of new entry into an industry.

- Entry and exit barriers. Entry profitability analysis.

- Analysis of substitutes. Principles of an industry defense from substitutes.

- Segmentation and analysis of industry suppliers and buyers. Principles of impact reduction of both suppliers and buyers on an industry.

Presentation and assessment of various methods of a company strategic potential analysis:

- Key success factors.

- Value chain analysis.

- Strategic balance of a firm.

Assessment of a firm's competitive position.

Resources and competences as sources of competitive advantages:

- Resources as competitive advantage.

- Types and sources of strategic resources.

- Managerial strategic information.

Competitive models review:

- Essence of enterprise competitiveness.

- Types of competitive advantages and methods of building them up.

- Issues related to competitive strategy implementation systems.

- Strategic controlling.

Business models:

- Business models theory and fundamentals.

- Shaping business models.

- Business models vs. competitive strategies.

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Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.