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Management in International Business 121401-S
Praca samodzielna pod kontrolą wykładowcy (PSKW) Semestr zimowy 2019/20

Informacje o zajęciach (wspólne dla wszystkich grup)

Liczba godzin: 7
Limit miejsc: (brak limitu)
Zakres tematów:

Analysis of major functional strategies in international business.

Marketing management in IB.

Concept of international business. Globalization; transnational corporations and SMEs and their role in world economy.

Theoretical foundations of firms' internationalization.

Analysis of international environment of the firm (economic, technological, legal-political, cultural, social environment). Competitive environment in international dimension; eurobusiness.

Motives of firms' internationalization and sources of competitive advantage resulting from internationalization.

Management in international business - an overview. Strategic orientations in international business (ethno-, poly-, regiocentric, global orientation). Strategic dilemma: international standardization/integration vs. local responsiveness. Competitive strategies in international business.

Forms of firms' international engagement (foreign market entry modes)

Strategic alliances in the international business. International cooperation and coopetition.

CSR in international business management.

Analysis of major functional strategies in international business. Managing R&D and global sourcing and international supply chain management. Managing of manufacturig operations in IB. Offshoring and offsourcing.

Analysis of major functional strategies in international business.

Human resources management in IB. Coaching in IB.

Marketing strategies in the international market. Marketing standardization vs. adaptation. International branding.

Analysis of major functional strategies in international business.

Finance management in IB.

Analysis of major functional strategies in international business. Organisational arrangements in IB.

Polish firms in IB.

International strategy- case studies

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Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Szkoła Główna Handlowa w Warszawie.